FRANKFURT — German luxury car makers BMW and Daimler said their June sales slipped lower from a year ago, but the overall decline slowed. Both companies said they were cautiously optimistic that market may start to improve sooner than later.
Munich-based BMW AG said its group car sales for June dropped nearly 13 per cent as the global recession continued to cut into demand, but the figure was an improvement on the 18 per cent decline the maker of the 3-Series and Z4 roadster saw in May.
BMW, whose brands include Mini and Rolls Royce, sold 127,546 cars in June, compared with 146,136 a year ago.
“There are the first indications of a slight recovery on the automobile markets. It remains to be seen whether this trend will be sustained,” Ian Robertson, a BMW sales and marketing official said. “In the first half of the year, we were able to gain market share in the global premium segment, as we had planned.”
BMW's sales were strong in China, which saw sales up 44 per cent in June.
In the U.S., the world's largest car market, BMW saw sales decline more than 20 per cent in June, although the company was able to increase its market share.
Stuttgart-based Daimler AG's Mercedes-Benz Cars division saw 7 per cent lower sales in June, an improvement from the 12 per cent decline it reported in May.
The company said the Mercedes-Benz Cars group – made up of the Mercedes-Benz, Smart and Maybach brands – sold 111,300 cars in June compared with 119,300 a year ago.
The Mercedes-Benz brand had 100,300 cars sold last month, a drop of 5.4 per cent from last year, while Smart sold 11,000 cars for the month, a decline of 17 per cent compared with June, 2008.
“The development of sales in June exceeded our expectations,” said Klaus Maier, a Daimler sales and marketing official in a statement.
“We expect to see our sales stabilize in the second half of 2009,” he said.
Daimler said some of June's positive developments were partly because of the launch of its new E-Class sedan, adding that overall sales in general had recovered noticeably in “many western markets, while also continuing to develop positively in China.”
© The Globe and Mail
