Posted AT 6:00 AM EST on 13/10/08
Tough times mean the pressure is on for marketers
VANCOUVER — Marketers can't ignore economic turmoil – so what do you do?
If words like ‘crisis' and ‘downturn' make you want to grab a blanket, you're not alone. It's tempting to go into denial – or to soldier on doing exactly what you've done before. Tempting, but not wise.
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