Posted AT 1:04 AM EDT on 26/03/08
Selling good feelings, one cup at a time
TORONTO — ‘We had this very simple idea,” says Nancy Vonk, casual and relaxed in her jeans, her flat black leather boots, her calm demeanour.
“Why don't we give away the TV budget?”
There are no obvious signs to indicate that Ms. Vonk, chief creative officer at Ogilvy & Mather, has lost her mind.
Ditto Tim Piper, associate creative director with the advertising agency.
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