Posted AT 6:32 AM EDT on 17/09/07
Want to join the great innovators?
For most of us, innovation is hard. But it is not a mystery. Superstar innovators like Apple, Toyota and Google show a depth of thought and openness of attitude that the rest of us could learn from. They approach innovation as designers do.
Research suggests that the design profession - those who dream up new products, new stores, new cities - offers important lessons for business.
Designers approach problems differently than typical business people.
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