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Gumball 3000 10th Anniversary Rally Kicks Off Saturday, August 9 in San Francisco

17:02 EDT Friday, August 08, 2008

Super Cars and Superstars on an Eight-Day 3000 Mile Journey around the World August 9 - 17

SAN FRANCISCO, Aug. 8 /PRNewswire/ -- This Saturday, August 9, superstars and super cars converge in San Francisco for the official kick-off of the 10th Anniversary Gumball 3000 Rally. More than 100 of the most amazing cars, driven by film stars, musicians, athletes and billionaires, will take an incredible eight-day journey from San Francisco to Los Angeles, San Diego, Las Vegas, North Korea and China. The "Gumballers," driving by day and reveling at VIP parties by night, will witness the Mass Games celebration in North Korea as part of a "global friendship initiative" as well as attend the Olympic finals in Beijing.

"This year's rally is our most historic and spectacular to date," said Maximillion Cooper, Gumball Founder. "Fuelled by adrenaline, amusement and amity, the 2008 route from the West to the East, including the city of Pyongyang, North Korea, will be a real once in a lifetime adventure."

The Gumball 3000 entrants include David Hasslehoff driving K.I.T.T., the Trans AM "Official Knight Rider," Travis Barker and more in the world's hottest cars from Ferrari Enzos to Bugatti Veyrons, low riders and electric cars.

Sportlifestyle brand PUMA is an official sponsor for the 10th Anniversary Gumball 3000 Rally. PUMA's sponsorship includes a series of unique race integrations and promotional activity with the drivers, cars and VIP events at the US stop over cities. PUMA will also ride alongside the Gumball 3000 from San Francisco through China in a custom LSE Sport Coupe and with a team of celebrity drivers including Tyson Beckford, Orlando Jones and Max Ryan.

                                Rally Schedule
Saturday, August 9: San Francisco (rally begins at Fairmont hotel at 950 Mason
                                     St.)
                       Sunday, August 10:  Los Angeles
                         Monday, August 10: San Diego
                        Tuesday, August 11: Las Vegas
                 Wednesday, August 12: Pyongyang, North Korea
                     Thursday, August 13: Hangzhou, China
                Friday, August 14: Shanghai and Xuzhou, China
                     Saturday, August 15: Beijing, China
              Sunday, August 16: Rally concludes at the Olympics

About Gumball 3000

The first Gumball 3000 took place in April 1999, when British creator Maximillion Cooper invited 50 of his friends to take part in a 3000-mile party around Europe to bring together the music, film, fashion and sport industries. Ten years later, and things have certainly grown, with crowds of more than a million people attending the start last year in London, and a televised and online audience that reached more than 60 million in more than 150 countries around the world.

Gumball 3000 consistently hits the headlines as "Cool Britannia's" most unique addition to pop culture, described by Vanity Fair Magazine as "the most rock 'n' roll car rally ever staged" and famed for its exploits and celebrity participation. The event annually attracts stars including Oscar-winning star of the "Pianist" Adrien Brody, "Jackass's" Johnny Knoxville, Hugh Hefner, supermodels Jodie Kidd and Caprice, "Kill Bill's" Daryl Hannah, action sports legends Tony Hawk, Matt Hoffman, Carey Hart, and rock stars including Snoop Dogg, Blink 182, 50 Cent, The Fun Lovin' Criminals, The Happy Mondays, Placebo, Jamiroquai and even Ms. Minogue.

Incorporating a new 3000-mile route each year, the attraction of the Gumball transcends social barriers, appealing to the adventurer in everyone, regardless of status or wealth; combining grease, glamour and guts in equal measures, stretching the experiences of travel and entertainment - just that bit further. Over the past nine years, Gumball 3000 has been hosted by kings and presidents, partied with Snoop Dogg, appeared on the "Jay Leno Show," raised awareness for testicular cancer, chartered the world's three largest aircrafts, created untold amount of "Jackass's" fuelled mayhem, hung out at Hugh Hefner's mansion, and most recently has been invited to work with the United Nations, all through the language of the motor car.

For more information go to www.gumball3000.com for the latest news, reviews, videos, products and celebrity blogs. Gumball.com is the social network for the Gumball generation, incorporating art, apparel, music, films, events, street culture and everything automotive.

About PUMA

PUMA(R) is the global athletic brand that successfully fuses influences from sport, lifestyle and fashion. PUMA's unique industry perspective delivers the unexpected in sportlifestyle footwear, apparel and accessories, through technical innovation and revolutionary design. Established in Herzogenaurach, Germany in 1948, PUMA distributes products in over 80 countries. For further information please visit www.puma.com or www.pumamotorsport.com

SOURCE PUMA and Gumball 3000

For further information: Adam Feigen of PMK/HBH for Gumball, +1-203-216-7043, adam.feigen@pmkhbh.com

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