BARCELONA, Spain, Aug. 6 /PRNewswire-FirstCall/ -- Private Media Group, Inc. (Nasdaq: PRVT), a worldwide leader in premium-quality adult entertainment content, and Mobile Streams, the premier global music and media provider, today announced the launch of http://www. private. mobi in Germany, Spain and South Africa as part of their strategic partnership to roll out off-portal mobile services worldwide.
Private first launched its cutting-edge off-portal mobile site in December 2007 in the UK taking aim at the prospectively massive off-portal market. Having successfully built up traffic in the UK, the global rollout of http://www. private. mobi now progresses to Germany, Spain and South Africa, with other major territories to follow. The launch in Germany and Spain alone increases the site's aggregate reach to over 200 million handsets in the direct-to-consumer arena at a time when mobile content downloads are up by 66% in the last twelve months.
Tim Clausen, VP of Sales at Private Media Group explained: "As part of our commitment to increase proliferation of Private's content across all digital platforms, we are continuing the off-portal mobile rollout. Today we are the most distributed adult brand on-portal with over 85 operators worldwide. Our target is to also be dominant in the off-portal global domain where expectations for growth and expansion are huge. We have generated excellent traffic in the UK and through aggressive marketing and promotion I am sure that we will mirror that success in Spain, Germany and South Africa."
According to Informa Telecoms & Media, 70% of mobile content revenue will come from off-portal services in the next five years as mobile carriers join forces with off-portal providers to increase revenues. The use of off-portal services by mobile users is also increasing, particularly in the potentially lucrative adult content segment.
About Private Media Group
With its 40 year track record, NASDAQ listed Private Media Group is a brand-driven world leader in adult entertainment and distributes premium quality content globally via a wide range of platforms including more than 900 million mobile telephone handsets, IPTV/VOD, broadband Internet, television broadcasting, DVDs and magazines. Private Media Group owns the worldwide rights to its extensive archive of high-quality content, and also licenses its Private and "Silver Girls" trademarks internationally for a select range of luxury consumer products. Private's vision is to be the world's preferred content provider of adult entertainment to consumers anywhere, at any time and across all distribution platforms and devices.
About Mobile Streams
Mobile Streams is a leading provider of music, comedy, sport and entertainment content to handsets and other wireless devices, whose mobile expertise and distribution platform, "Vuesia," is used globally by some of the world's largest media groups and mobile phone networks including Vodafone, and 3 in the UK, America Movil, Movistar & TIM in Latin America, Fido & Rogers in Canada and Dobson in the US.
"Vuesia" is Mobile Streams' full service enterprise mobile media management solution. "Vuesia" facilitates content ingestion, management, delivery, billing and reporting.
The Company creates, licenses and delivers quality content to Mobile Network Operators (MNOs) and consumers in the form of ring tones, graphics, video clips and other products. It has developed relationships with both content owners and MNOs which enable it to act as an intermediary, providing an end-to-end service encompassing a broad range of elements from content licensing to content production, account management and channel management.
Mobile Streams has subsidiaries in Germany, the US, Argentina, Brazil, Mexico, Chile, Colombia, Sydney and Singapore and has approximately 100 employees.
For more information, please go to http://www.mobilestreams.com.
Disclaimer
This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.
For further information please contact:
Simon Jordan
Marketing Department
Private Media Group
Tel +34 93 620 80 90
simon.jordan@private.com
SOURCE Private Media Group
For further information: Simon Jordan, Marketing Department of Private Media Group, +34 93 620 80 90, simon.jordan@private.com
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