STAMFORD, Conn., May 20 /PRNewswire-FirstCall/ -- The beach-ready body countdown began weeks ago, but there are still some last minute bikini-baring beauty preparations you can make heading into Memorial Day weekend -- like ensuring your bikini line doesn't distract from your new suit. Bliss and Philips today announce the launch of the new Bliss-Philips Bikini Perfect Deluxe and Bliss-Philips Bikini Perfect Deluxe Spa Edition, "spa-powered solutions" you can use in the comfort of your own home.
"Over two-thirds of women in the U.S. are shaving or trimming their bikini line with a blade, and the vast majority of those are not satisfied with the results," said Jacopo D'Alessandris, Marketing Director, Philips Consumer Lifestyle. "The partnership between Bliss and Philips aims to transform the hair removal experience with a simple, at-home solution that will give women confidence with the results."
The Bliss-Philips Bikini Perfect product line combines Philips' renowned trimming technology and super-precise buzz with Bliss' soothing, sensitive-skin friendly spa touch. Bliss and Philips developed the product line to provide a real solution for an everyday challenge -- maintaining a well-groomed bikini area, whether using the product as a primary hair removal method or in-between waxing. The Bliss-Philips Bikini Perfect can be used at home or while traveling, either in the shower or out, making it convenient and a time saver.
For best results, exfoliate pre-trimming with Bliss Lemon+Sage Body Scrub to rid skin of dead cells, allowing hair to break through the surface. Post-trimming, try Bliss Ingrown Hair Eliminating Peeling Pads to reduce ingrown hairs and alleviate intrafollicular bumps. Finally, smooth on Bliss Lemon+Sage Body Butter to moisturize, leaving skin soft and truly bikini ready.
"The combination of the Philips trimmer and the Bliss skin conditioning products offers a quick, cost-effective option for busy women," says Ann Marie Cilmi, Director of Education and Development, Bliss Spas. "With so many attachments, the Bliss-Philips Bikini Perfect is great either as a supplement to waxing or as a complete solution."
Bliss-Philips Bikini Perfect Deluxe and the Bikini Perfect Spa Edition contain the essential elements for maintaining a perfect bikini line, with or without a regular waxing routine:
* Precision Trimmer perfectly grooms bikini line with precision and
comfort
* Micro Trimmer shapes and defines eyebrows or removes a single hair
* Micro Shaver extra smooth & safe with hypo-allergenic foil
* Epilator removes hair by the root for smooth skin for weeks
* Precision Comb ensures even grooming results and adjusts to 5 length
settings
* Eyebrow Comb trims entire eyebrow to a uniform length
* Bliss Lemon+Sage Body Butter smoothes dry, rough skin with a fresh-
citrus scent
* Bliss Ingrown Hair Eliminating Peeling Pad an easy-to-use wipe that
alleviates intra-follicular lumps and bumps
* Beauty Bag to take your gear on the go
The Bliss-Philips Bikini Perfect Deluxe Spa Edition includes additional perks: a larger-size Bliss Lemon+Sage Body Butter, additional Bliss Ingrown Hair Eliminating Peeling Pads and a Bliss Lemon+Sage Body Scrub.
For more information about the Philips-Bliss Bikini Perfect product line visit www.bliss.philips.com. The Bliss-Philips Bikini Perfect Deluxe will be sold at nationwide specialty retail outlets including Ulta, Sephora and Amazon.com; the "Spa" edition is available at Bliss Spa's nationwide, in the Bliss' catalog and at www.blissspa.com. Both products will retail for approximately $59.99.
About Bliss
Founded in 1996, bliss was spotted by beauty-obsessed buzz-makers and quickly massaged its way to the top. There are currently seven bliss spas worldwide: bliss soho, bliss57 and bliss49 (at the W New York) in Manhattan, bliss san francisco (at the W San Francisco), bliss chicago (at the W Chicago-Lakeshore), bliss los angeles (at the W Los Angeles - Westwood), bliss dallas (at the W Dallas - Victory), and blisslondon in the UK. Bliss Atlanta will open at the W Atlanta - Midtown in March 2008 and Bliss Scottsdale will open at the W Scottsdale in June 2008. Bliss bath, body and skincare amenities can be found in room at W Hotels nationwide. Bliss retails its bath, body and skincare lines through its bliss catalog, blissworld.com web site and at international retailers including Bloomingdale's, Harrod's, Harvey Nichols, Neiman Marcus, Saks Fifth Avenue, Selfridge's and Sephora. For more information, visit blissworld.com.
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lighting and consumer lifestyle, delivering people-centric, innovative products, services and solutions through the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 128,100 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2006, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, as well as lifestyle solutions for personal wellbeing. News from Philips is located at www.philips.com/newscenter.
SOURCE Royal Philips Electronics
For further information: Kathryn Holl, MS&L PR, +1-212-468-3799, Kathryn.Holl@mslpr.com, for Royal Philips Electronics; or Shannon Jenest, Philips Consumer Lifestyle, +1-203-351-5769, shannon.jenest@philips.com
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