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Doing Business in China, Web 2.0 Style

05:00 EDT Monday, March 17, 2008

Vlogger Christine Lu Shoots From the Hip in Shanghai

SHANGHAI, China, March 17 /PRNewswire/ -- With a tiny camera and a big personality, Christine Lu is on the move in Shanghai, vlogging fashion shows, entrepreneurs, advertising execs, Olympic planners, and China consultants. Founder of The China Business Network, the platform from which she hosts The China Business Show, and the largest online community of people doing business in China, Lu is on a mission. "China's economy and social environment are vibrant in a way that too few people outside China understand. Back in the USA, so many people who need to learn about doing business in China don't know where to start. I figure that all of us in the trenches have a story to tell."

Since launching The China Business Network in May 2007, Christine has interviewed about 100 executives, entrepreneurs, and China consultants. Their interviews are all available as podcasts. (http://thechinabusinessnetwork.com) Jim Rogers on investing in China; Erica Kerner of Adidas on the Beijing Olympic Games; Vance Miller on "Brits Get Rich in China"; David Liang of The Shanghai Restoration Project; and Andy Weiderhorn, the CEO of Fatburger are all there, dishing their China stories alongside bootstrap filmmakers, restaurateurs, digital marketing gurus, and others with China business street cred.

This month Lu adds visuals: she's zipping around Shanghai, vlogging for The China Business Network, staying connected on Twitter (christinelu), introducing Shanghai to Seesmic, and generally doing what she does best: using web 2.0 technology to bridge the gap between those who live and do business in China, and those outside China, climbing that same learning curve. Loic LeMeur, founder of Seesmic.com, gave a personal video greeting to Christine's Shanghai Geek Dinner, a veritable who's who of the city's tech and new media world.

Three years ago, bringing China business expertise out of China, in full motion video, would have taken a film crew and budget for transmission. Now there's YouTube, and China's home-grown competitor Tudou, who dominates the market for video sharing in China. Just a few hours ago, Lu asked Tracy Deng, VP Marketing of Tudou, what she would tell an international audience about doing business in China. (Video at Vlogging Shanghai tab, http://thechinabusinessnetwork.) It's the only place to be, for anyone who wants to watch a streaming video shot in China that discusses the business of streaming video shot in China.

SOURCE The China Business Network

For further information: Janet Carmosky, The China Business Network, janet@thechinabusinessnetwork.com

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