LOS ANGELES, Feb. 15 /PRNewswire-FirstCall/ -- Azteca America, the fastest growing Hispanic television network in the US, is a proud supporter of the 2007 binational donation and informational campaign for gray whales through Fundacion Azteca America and Laguna San Ignacio Conservation Alliance.
Azteca America and Fundacion Azteca America together with their Mexican counterparts TV Azteca and Fundacion Azteca will be connecting borders for the first-ever binational fundraising campaign along with partners in the Laguna San Ignacio Conservation Alliance for a Movimiento Azteca campaign that will culminate with a simultaneous day-long television transmission in Mexico and the United States on March 15, 2007.
"We have chosen the Gray Whales to launch our binational effort precisely because these marine mammals unite all of North America. Gray Whales are born in Mexico, then migrate through the US and Canada to feed in Alaska, and back again, year in and year out. Azteca America has an unparalleled vehicle to call attention to the needs and interests of the community we serve through the expansion of our network's coverage into 55 US markets (89% of the US territory). Latinos are interested in the environment, Movimiento Azteca's effort is simply our modest way to give back to our people, offering tools for inspiration, education and self improvement," said Luis J. Echarte, Chairman of Azteca America and President and CEO of Fundacion Azteca America.
"Through the endearing images of gray whales and their calves interacting with visitors at San Ignacio Lagoon, our goal is to inspire and educate millions of Mexicans and Latinos in the US about the importance of taking action to protect the environment, in particular the gray whales, which are shared by three countries -- Mexico, the U.S., and Canada," said Serge Dedina, Executive Director of WiLDCOAST / COSTASALVAjE, one of the organizations of the Alliance.
Esteban Moctezuma, CEO of Fundacion Azteca, added that the biological diversity in the border region and the habitats Mexico provides for migratory species make this alliance one of special Importance to both Mexico and the United States. "The conservation of these shared resources gives us a great opportunity to save global treasures through effective International cooperation and innovative programs." Fundacion Azteca is committed to ensuring the long-term survival of Mexico's biological diversity by protecting the places where native plants and animals can survive for generations to come.
The fundraising goal is to raise US$500,000 over the next month.
For additional information and donations, please visit: www.fundacionaztecaamerica.org.
About Azteca America
Azteca America is the fastest-growing Hispanic network in the United States. The network is a wholly owned subsidiary of TV Azteca S.A. de C.V., one of the two largest producers of Spanish-language television content in the world. Azteca America currently has presence in 55 markets throughout the United States.
Fundacion Azteca America, Fundacion Azteca, Azteca America and TV Azteca are companies of Grupo Salinas, a group of dynamic, fast-growing, and technologically advanced companies focused on creating shareholder value, building the Mexican middle class, and improving society through excellence. Created by Mexican entrepreneur Ricardo B. Salinas, Grupo Salinas also includes Grupo Elektra, Banco Azteca, Afore Azteca, Seguros Azteca, Iusacell, Unefon, and Azteca Internet.
Visit: www.aztecaamerica.com/corporate and www.gruposalinas.com
About Fundacion Azteca America
Fundacion Azteca America is a non-profit organization dedicated to improve the quality of life for members of the Hispanic community currently in the US.
At Fundacion Azteca America our philosophy is clear and simple: Respect the individual. Give back to society by improving health, nutrition, education and the environment. Empower the Hispanic community. Offer tools for self improvement rather than charity. And live up to our core values.
SOURCE Azteca America
For further information: Daniel McCosh, +1-323-517-0370, dmccosh@aztecaamerica.com, of Azteca America
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