Posted on 26/07/08
TWO WEEKS TO CHANGE THE WORLD (OR AT LEAST THE BUSINESS MODEL)
Bob Costas has a training program he undertakes before every Olympics. In the weeks and months leading up to the opening ceremonies, the veteran NBC broadcaster does an inordinate amount of reading. Even in the sporting world, where commentators are known for their ability to regurgitate the most arcane facts and figures, Mr. Costas stands out. Legend has it he once left a $3.31 tip at baseball legend Stan Musial's St. Louis restaurant - a baffling number, unless you know that the Cardinal's lifetime batting average was .331.
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