Posted on 10/05/08
A case for recession-proof amusement: the Disney formula
In Billion-Dollar Kiss, one of my favourite books about television, Jeffrey Stepakoff tells about writing for TV's Dawson's Creek, which had started out strong but after a few seasons was beginning to drop in the ratings. One of the show's writers had a suggestion - have Pacey and Joey, two antagonistic characters, kiss. That kiss created such a stir that people started watching again, and the show did well enough for long enough to become syndicated. It may not have meant $1-billion - only shows like Seinfeld do that well - but syndication is the cash cow for any TV show.
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