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Interview/Photo Opportunity - Kraft Peanut Butter Bears Spread the Feeling with Free Hugs at Ontario Place

06:59 EDT Saturday, July 04, 2009

TORONTO, July 4 /CNW/ - Join Kraft Peanut Butter Bears 'Smoothie' and 'Crunchy' as they give free bear hugs at Ontario Place in an effort to relieve hunger in Toronto. For each hug given, Kraft Peanut Butter will donate one 500 gram jar of Kraft Peanut Butter to Daily Bread Food Bank. For those who can't make it to Ontario Place, help Spread the Feeling online by visiting spreadthefeeling.ca to send a virtual hug. Whether online or in person, Kraft hopes to generate enough hugs to donate up to 20,000 500 g jars of Kraft Peanut Butter to Daily Bread Food Bank.

Daily Bread Food Bank experiences a steep decline in donations during the summer months when many Torontonians are on vacation. Unfortunately hunger never takes a vacation, which means donations are especially important this time of year to address the over 85,000 client visits to GTA food banks every month, 35 per cent of those being children. Peanut butter is an important food product as it is a source of four essential nutrients and is a part of the array of nutritious foods that helps children get the balanced diet they require.

    <<
    Who:      Annette Paul, Director, Development, Daily Bread Food Bank
              Jordan Fietje, Senior Product Manager, Kraft Canada
              Kraft Peanut Butter Bears 'Smoothie' and 'Crunchy'

    Where:    Ontario Place
              Past the centre entrance and to the right at the Market Square

    When:     Saturday, July 4th
              11 a.m. - 4 p.m.
              spreadthefeeling.ca
    >>

For further information: Noor Marzook, Edelman, (647) 261-8876, noor.marzook@edelman.com

© CNW Group


 

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