SAN FRANCISCO (Business Wire) -- Holiday e-cards aren't a novelty anymore, but Intel Corporation is hoping to make this season brighter and innovative with fully customizable, personalized holiday videos that go beyond traditional 2-D design.
When card senders visit MakeYourHolidaySing.com, they'll be part of a cool and collaborative campaign that combines creative and cutting-edge technology with high-performance computing to form a unique digital 3-D performing avatar. Intel collaborated with Organic, Inc., a leading digital communications agency, to create and launch this campaign.
By integrating Motion Portrait's 3-D technology with Intel® processors and Organic's digital capabilities, card senders can upload an image of their face and deliver a personal message from a selection of three different characters in three different scenarios. They can also choose from a number of musical styles to customize the e-card and the technology enables that person's mouth to sing along with the song -- so they can star in their own holiday music video. And, after the e-card is sent to family or friends, they will be directed to a holiday gift buying guide where they can learn more about new ultra-thin laptops powered by Intel Core™ 2 Duo processors.
“Our goal was to transform the holiday e-card experience and make it much more fun and entertaining,” said Holly Bourne, consumer marketing strategist, Intel Corporation. “With the ability to mash up characters and performances, card senders will have a blast personalizing these cards. And, they can also preview the new ultra-thin laptops – the ‘must have' gift this holiday season.”
The application allows users to easily import addresses from their contact lists (AOL, Gmail, YAHOO!, others), or post their video to YouTube and Facebook. The holiday card will also be accessible on Intel's official Facebook site.
About Intel
Intel (NASDAQ: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com.
About Organic, Inc.
Organic is a leading digital communications agency that uses a consumer-empathy-based approach, combined with a holistic view of the digital landscape, to design and build exceptional interactive experiences that effectively engage and persuade customers. Founded in 1993, Organic has offices in New York, San Francisco, Los Angeles, Detroit and Toronto. Adweek ranked Organic as the number one interactive agency in their 2007 interactive agency report card. Organic is a part of Omnicom Group Inc. To learn more about Organic and the Organic(R) services, please visit www.organic.com or read our blog at http://threeminds.organic.com.
Omnicom (NYSE: OMC) is a leading global advertising, marketing and corporate communications company (http://www.omnicomgroup.com). Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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