LOS ANGELES (Business Wire) -- Marani Brands Inc. (OTCBB: MRIB) has begun implementing a multi-phase event strategy that positions the brand as the ultra-premium vodka of choice to tastemakers in the worlds of art, fashion and entertainment. The initial phase, which is teasing the upcoming media campaign, maintains a strategically narrow focus in the art space by supporting gallery openings as well as up and coming artists. Marani Vodka is teaming up with notable partners including the California Institute of the Arts and showcasing its namesake vodka at prestigious private gallery events throughout Los Angeles. The second phase will continue this strategy and expand into event sponsorship and conceptualization in both the fashion and entertainment spaces.
"As we continue our mission to provide products that represent quality and authenticity, we are proud to begin partnerships within the creative community and build relationships with the cultural leaders in the worlds of art, fashion and entertainment," said company chief marketing executive Paul Fuegner. "Working directly within the social environment where consumers are most comfortable allows us to build our brand in an authentic and unobtrusive manner," added Fuegner.
The well regarded arts supporter Bettina Korek, founder of ForYourArt which partners with brands that have a genuine interest in supporting arts and culture by encouraging patronage, has joined with Marani in their philanthropic initiatives. Korek states, "We have been working closely with Marani Vodka to support openings, book signings and exhibitions at galleries from Santa Monica's Bergamot Station to the burgeoning arts district in Culver City to the hip neighborhood of Chinatown. Marani is also committed to celebrating REDCAT's 5th anniversary at an event this November as part of the Standard Downtown Art Series in Los Angeles."
About Marani Brands Inc.
Marani Brands, Inc. develops, positions, markets and distributes fine wine and spirit products in the United States. Its signature product, "Marani Vodka," is an ultra-premium vodka manufactured exclusively for Marani in Armenia. It is made from late-harvest Armenian winter wheat, distilled three times, filtered twenty-five times and then, through a proprietary process, is aged in oak barrels lined with honey and skimmed dried milk to give it its unique taste. Marani Vodka was awarded the Gold Medal in the prestigious International Spirit Competition, held in San Francisco, California, in both 2004 and 2007 and the coveted Five Star Diamond Award by the American Academy of Hospitality Sciences in 2008. Please enjoy Marani vodka responsibly and in moderation.
Forward-looking Statements
Certain statements made in this press release contain forward-looking statements that involve a number of risks and uncertainties. This forward-looking information is based on certain assumptions, including, among others, presently known physical data concerning size and character of reservoirs and economic recoverability. Some of these expectations may be based upon assumptions or judgments that prove to be incorrect. In addition, operations involve numerous risks and uncertainties, many of which are beyond Marani Brands' control, which could result in expectations not be realized or otherwise materially affect the financial condition, results of operation and cash flows. Additional information regarding these and other risks are contained in Marani Brands' filings with the Securities and Exchange Commission.
For more information on Marani Brands: http://www.maranispirit.com
For more information, press only:
Marani Brands, Inc.
Nina Kevorkian, Director of Communications
818-503-5200
nina@maranispirit.com
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