DUBLIN, Ireland (Business Wire) -- Research and Markets (http://www.researchandmarkets.com/research/e1cd27/online_financial_s) has announced the addition of the "Online Financial Services in Australia 2008" report to their offering.
Australian online financial services is a rapidly growing and evolving market segment. There have been changes to consumer attitudes, regulatory environment, technology and security. Going forward, the online channel is expected to become yet more important for financial services providers.
Scope
- Includes a comprehensive overview of online financial services in Australia.
- Provides survey data on consumer attitudes and behavior relating to online financial services.
- Discusses security issues and two-factor authentication.
- Analyzes current and future trends in the market.
Highlights of this title
Australian broadband subscription numbers have grown from around one million in 2004 to almost five million in 2007. This rise in broadband is especially important for financial institutions, as broadband strongly increases consumer propensity for using the internet for financial services.
Some experts believe that specific regulation for the online channel would be good for both providers and consumers, as there are issues and challenges that are unique to the channel. In their view, lack of specific regulation leads insufficient consumer protection which can hinder uptake.
Concerns can be assuaged by a highly accessible and transparent service, and by open communication between the institution and its customers. Personalization of accounts, where customers can change the look of the online banking site and customize its features, increases the sense of control.
Key reasons to purchase this title
- Improve your strategic position using The in-depth analysis of the Australian online financial services market.
- Understand the unique challenges the online financial services market is facing, and benefit from forecasts of future developments.
- Learn about what consumers think about online financial services, and how to increase online uptake.
Key Topics Covered:
- Market context
- Internet access has grown in Australia
- Consumer focus
- Technology infrastructure
- Security and online financial services
- Future focus and recommendations
- Mobile banking will rise eventually
- Some products are more readily embraced by online consumers
- Credit cards and savings accounts are often arranged online
- Online customers may be more likely to switch provider
- Security concerns constitute the most important hurdle for consumers
- Regulatory environment of online financial services
- Online financial services regulation is still in its infancy
- New data breach disclosure laws have been recommended
- The government is reviewing its e-security framework
- Technology infrastructure
- New technology will require new investments
- Security and online financial services
- Online auction sites can attract scammers
- Tools for conducting online fraud have become cheaper
- Real and perceived security are two different issues
- Time, knowledge and empowerment can assuage concerns
- Hardware tokens are falling out of favor
- Future focus and recommendations
- The internet will become even more important
- List of Tables
- List of Figures
For more information visit http://www.researchandmarkets.com/research/e1cd27/online_financial_s.
Source: Datamonitor
Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716
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