CAMBRIDGE, Mass. (Business Wire) -- ATG (Art Technology Group, Inc., NASDAQ: ARTG), the premier provider of e-commerce software and platform neutral optimization services, today announced that La Capsule Sportive has selected ATG's Commerce Suite to power its online store. La Capsule Sportive is a leader in sports merchandise market and will extend its presence to Ontario and beyond. La Capsule Sportive has the most extensive product lines for Montreal Canadians' merchandise and is currently repositioning to become a fashion leader, targeting sports enthusiasts and fashion-forward consumers. Bell Web Solutions will be La Capsule Sportive's exclusive e-commerce service provider.
ATG's suite was chosen above other e-commerce platforms due to its top ranking by analysts, and the flexibility, scalability and stability of the system. In addition, ATG's technology will allow La Capsule Sportive to personalize the user experience by segmenting to La Capsule Sportive's demographic core. ATG will allow La Capsule Sportive to up-sell, cross-sell and promote its products, provide comparison features and easy search with guided navigation. These features will give the e-commerce site a unique customer experience that transcends that of La Capsule Sportive's competitors. Further, ATG offers sophisticated, packaged functionality that will minimize the build time of the site.
One of the applications integrated into ATG's Commerce Suite, ATG Merchandising, will allow the retailer to easily manage catalogs, products and content that can be targeted to specific customer segments. The ATG platform will also facilitate strong search functionality, personalized product recommendations and content targeting. This functionality will allow easy back-office management for La Capsule Sportive and increase efficiencies.
La Capsule Sportive plans to re-brand and concentrate on improving the customer experience and elevate customer loyalty for the retailer.
"The ATG Commerce Suite, alongside Bell Web Solutions' strong creative and delivery teams, gives us confidence that we will have a state-of-the-art Web store," said Joseph Kazzi, president, Le Capsule Sportive. "The advanced personalization capabilities of ATG will allow us to better target our customer segments and create an unrivalled online shopping experience. We are delighted to be working with two of the industry's best players."
About ATG
A trusted, global specialist in e-commerce, ATG (Art Technology Group, Inc., NASDAQ: ARTG) has spent the last decade focused on helping the world's premier brands maximize the success of their online businesses. The ATG Commerce application suite is the top-rated platform for powering highly personalized, efficient and effective e-commerce sites. The company offers a line of platform-neutral, SaaS-based ATG e-Commerce Optimization Services, which can be easily added to any Web site to increase conversions and order size. ATG customers include progressive, innovative online brands like AT&T, Best Buy, Bulgari, Coca Cola, Continental Airlines, CVS, Dell, Diane von Furstenberg, DirecTV, eLuxury, El Corte Ingles, France Telecom, Harvard Business School Publishing, Hewlett-Packard, Hilton, HSBC, Intuit, Jenny Craig, Louis Vuitton, Macy's, Mercedes Benz, Meredith, Microsoft, Neiman Marcus, New York & Company, NutriSystem, OfficeMax, PayPal, Philips, Procter & Gamble, Sears, Sony, Symantec, Target, T-Mobile, Tommy Hilfiger, Urban Outfitters, Verizon, Viacom, Vodafone and Walgreens. For more information, please visit http://www.atg.com.
(C) 2008 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov . Risk factors related to the subject matter of this press release include the possibility that the ATG product deployment will not be successful, on time or significantly enhance the user's Internet experience or will not increase customer revenue across brands; that those customers leveraging ATG will not have the opportunity to increase revenue and decrease future costs; the need to adapt to rapid changes so products do not become obsolete; the possibility of errors in ATG's software products; the possibility that the solution will not make customer implementations faster or more flexible or permit the customer to meet its customer-facing or infrastructure requirements; that the ATG product will not continue to be integrated with third party applications servers or will not support all Web services enabled systems; that ATG's product strategy may change in the future; and the risks and costs of intellectual property litigation. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.
ATG
Tucker Walsh, 617-386-1159
twalsh@atg.com
www.atg.com
or
Matter Communications for ATG
Matt Mendolera-Schamann, 978-499-9250 ext. 243
atg@matternow.com
www.matternow.com
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