OTTAWA (Business Wire) -- Corel Corporation (NASDAQ: CREL; TSX: CRE), a leading developer of graphics, productivity and digital media software, today announced that it will showcase its award-winning Corel(R) Painter(TM) Essentials 4, Corel(R) Paint Shop Pro(R) Photo X2, and Corel(R) MediaOne(TM) PlusPainterTM Essentials 4 in Booth # 2851 at the Craft & Hobby Association (CHA) Summer 2008 Convention and Trade Show, taking place in Rosemont, IL from July 18 - 20, 2008. The Company will provide examples of how scrapbookers can combine digital and traditional techniques to tell their stories and express themselves in more exciting and creative ways.
According to a recent report from CHA, about 17.5 million U.S. households spent $2.5 billion on scrapbook and related "memory craft" products in 2007. However, this isn't limited to traditional scrapbooking. Today, hybrid and digital scrapbooking - the integration of digital images and templates into traditional scrapbook pages or the creation of entirely digital scrapbook pages - are gaining traction within the industry and opening up new creative options for consumers and new revenue opportunities for scrapbooking retailers. Corel's photo-editing and digital painting software allows users of all skill levels to easily create interesting layouts featuring beautiful images and embellishments for traditional, hybrid, or digital scrapbooking projects.
"Scrapbooking's popularity has allowed the medium to take on a life of its own as its influence can be seen in everything from home decor to fashion runways," explained Denise MacDonell, Corel's Senior Director of Product Management for Digital Media. "Corel's software allows scrapbookers of all ages and skill levels to easily blend digital and traditional techniques with stock and hand-painted images that can be used as either a focal point for a scrapbooking page or card or even as a background image to create interesting page layouts."
Retailers can also benefit from the hybrid and digital trends as scrapbookers increasingly look to digital tools to help manage the costs associated with their favorite hobby. Recent research from the Craft & Hobby Association and Creating Keepsakes Magazine estimated that dedicated scrapbookers spent over $2,000 annually on tools and materials. Corel software is gaining popularity among the scrapbooking community because it gives users an unlimited supply of paints, brushes, artistic papers, templates, and stamps at no additional cost beyond their initial investment.
Corel Painter Essentials 4 and Corel Paint Shop Pro Photo X2 have a suggested retail price of $99.99 US each for the full version and $69.99 each for the upgrade. Corel MediaOne Plus is available $49.99 US for the full product. All three products are also available as part of the Scrapbooking Bundle for $199.97.
To learn more about Corel Painter Essentials 4, Corel Paint Shop Pro Photo X2 or Corel MediaOne Plus, please visit www.corel.com. For more information on the CHA Summer 2008 Convention and Trade Show, please visit www.chashow.org.
About Corel
Corel is one of the world's top software companies with more than 100 million active users in over 75 countries. We develop software that helps people express their ideas and share their stories in more exciting, creative and persuasive ways. Through the years we've built a reputation for delivering innovative, trusted products that are easy to learn and use, helping people achieve new levels of productivity. The industry has responded with hundreds of awards for software innovation, design and value.
Our award-winning product portfolio includes some of the world's most widely recognized and popular software brands, including CorelDRAW(R) Graphics Suite, Corel(R) Paint Shop Pro(R) Photo, Corel(R) Painter(TM), Corel DESIGNER(R) Technical Suite, VideoStudio(R), WinDVD(R), Corel(R) WordPerfect(R) Office and WinZip(R). Our global headquarters are in Ottawa, Canada, with major offices in the United States, United Kingdom, Germany, China, Taiwan and Japan.
(C) 2008 Corel Corporation. All rights reserved. Corel, CorelDRAW, Natural-Media, MediaOne, Paint Shop Pro, Painter, Corel DESIGNER, WordPerfect, WinZip, iGrafx, WinDVD, and the Corel logo are trademarks or registered trademarks of Corel Corporation and/or its subsidiaries. All other product names and any registered and unregistered trademarks mentioned are used for identification purposes only and remain the exclusive property of their respective owners.
Media Contacts:
Corel Corporation
Amie Hoffner, 952-217-9000
Senior PR Manager, Digital Media
amie.hoffner@corel.com
or
Corel Corporation
Kelly Manuel, 613-728-0826 x 1223
PR Manager, Graphics
Cell: 613-668-5483
kelly.manuel@corel.com
or
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Tim Morin, 617-758-4158
tim@famapr.com
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