SAUSALITO, Calif. (Business Wire) -- Federated Media Publishing (FM) and Outside Lands Music and Arts Festival today announced a groundbreaking partnership. FM will help the festival expand online opportunities and exposure while incorporating onsite technology and digital media into the Outside Lands Music and Arts Festival in San Francisco's Golden Gate Park, August 22-24, 2008.
"We're proud to be working with Federated Media," said Rick Farman, co-founder of Superfly Productions, the co-producers of top-tier music festivals such as Bonnaroo and Outside Lands. "We continue to see the online world of digital media collide with the offline world of festival-goers. FM is the best in the business with deep digital media industry relationships and some of the most well respected partners around. They're perfectly positioned to help us bridge the gap and I look forward to doing great things in the future."
FM and Outside Lands will work in conjunction to create both onsite and online components to the highly anticipated event. FM will help create advertising opportunities and sponsorship packages as well as other promotional tools including contests, online feeds, social networking tools and other digital media channels. Interactive components will be augmented by onsite digital media collaboration tools that blend online and offline musical experiences.
FM and Outside Lands will create an onsite and online creative community called CrowdFire to take place at the festival. CrowdFire will immerse Outside Lands festival-goers in a collaborative and creative digital media environment in which music fans will join forces to share their digital media and create a collective expression of the Outside Lands experience.
"Outside Lands is poised to be an amazing event," said John Battelle, founder and CEO of Federated Media. "I can't wait for the festival. We are proud to partner with such a momentous event and I look forward to leveraging our digital media experience and relationships to help make it even better."
About Outside Lands Music and Arts Festival
Outside Lands Music and Arts Festival is an annual event that takes place in historic Golden Gate Park in San Francisco, CA. It was created by Another Planet Entertainment, Superfly Productions and Starr Hill Presents in a partnership with the San Francisco Recreation & Park Department. With the incomparable pedigree of its producers, Outside Lands is set to be a dynamic event with the broad range of entertainment and amusement options you'd expect from the partnering of the co-founders of the Bonnaroo Music & Arts Festival with one of the most successful promoters in Northern California. Outside Lands, perhaps the most ambitious event in the park's history, will be the first annual ticketed large-scale multi-stage event in this historic location. Headliners for the festival will be Radiohead, Tom Petty & The Heartbreakers and Jack Johnson.
About Federated Media
At FM, we believe great voices attract great audiences. We're in the business of supporting those voices by connecting them to great marketers, as well as providing a suite of services that let authors focus on what they do best: make compelling media. In so doing, we are creating federations of respected voices that prosper on their own terms. Current federations include Sports, Technology, Automotive, Business & Marketing, Media & Entertainment, Video Gaming, Graphics Arts, News 2.0, Lifestyle, Parenting and Green. For more information, please go to http://www.federatedmedia.net.
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Federated Media Publishing
Matthew DiPietro, 415-332-6955
mdipietro@federatedmedia.net
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