DUBLIN, Ireland (Business Wire) -- Research and Markets (http://www.researchandmarkets.com/reports/c92635) has announced the addition of "Video Games Industry Report (Global) February 2008" to their offering.
This report provides a comprehensive analysis of the industry dynamics for the global video game industry, which is divided into three parts: platform operators, software publishers and software developers. The report uses proven economic frameworks to provide a balanced and objective assessment of the issues facing the video games industry.
Questions answered in this report include:
Platform Operators
Demand factors
- What is the size of the market?
- What challenges does the console cycle present?
- What strategies are console manufacturers adopting to drive demand?
- How are consoles being used to derive new revenue streams?
- How do players use pricing to influence demand?
Supply factors
- Who are the main players?
- What strategies are players adopting to compete in this market?
- As the console cycle evolves how are competitors modifying their strategies?
- How does the platform market interact with the publishing and developer markets?
Software Publishers
Demand factors
- What is the relationship with the platform market and how does this affect demand for software?
- Where is income derived from?
- What strategies are publishers adopting to reduce buyer power?
- How is the market segmented?
Supply factors
- How is supply organised and who are the main players?
- What influences barriers to entry?
- What strategies are players adopting to support their competitive position?
- How do companies manage risk?
- What is the relationship between publishers who develop their own games and third party developers and how is this changing?
- What issues around rights do publishers need to consider?
Software Developers
Demand factors
- How do developers fit into the video games industry?
- What is the relationship between software publishers and software developers and what influences buyer power?
- Where is income derived from?
Supply factors
- How is the industry organised?
- What level of vertical integration exists in the video games industry and how does this affect independent developers?
- How are changes in demand affecting the competitive positions of suppliers?
- How are software developers funded and how are deals structured?
- What are the risks and cost pressures in this industry and how do developers mitigate them?
CONTENTS:
Platform Operators
- Demand
- Market size
- Buyers
- Power of substitutes
- Supply
- Barriers to entry
- Competitive rivalry
- Handheld consoles
- Power of suppliers
Software Publishers
- Demand
- Segmentation
- Buyer power
- Supply
- Players
- Barriers to entry
- Managing risk
- Brands
- Power of suppliers
Software Developers
- Demand
- Supply
For more information visit http://www.researchandmarkets.com/reports/c92635
Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax: +353 1 4100 980
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