ATLANTA (Business Wire) -- uVuMobile(TM), Inc. (OTCBB: UVUM.OB), a mobility solutions and software provider announced today that the Company and Watchfire Music, LLC have signed a Services Agreement for the development, deployment and commercial launch of two on- and off-deck Inspirational Music Stations. Watchfire will launch these two Inspirational mobile music stations titled WFM Heart Beat and WFM Quiet Soul; broadcasting music with a message that reinforces positive values while providing listeners an alternative to today's sexually explicit music. Designed to provide an uplifting experience for people on the go, listeners will have access to Heart Beat and Quiet Soul directly on their media enabled mobile phone allowing them to find a respite from the often hectic world around them.
Heart Beat's upbeat programming covers several genres of Inspirational music and is expected to appeal to a broad demographic. Both youths and adults will find a wide variety of music selections that is sure to get their toes tapping. However, if you are in the mood for something more on the peaceful side, then you should check out Quiet Soul. Quiet Soul's programming is more contemplative and reflective, offering calm and solace in the midst of the storm and inspiration to face the challenges of each day.
"We believe that Watchfire will fill a big void that exists in today's mobile music programming. Heart Beat and Quiet Soul will offer refreshment and encouragement to listeners through Inspirational music on the go by giving them access to great music that reinforces their core values instead of tearing them down. Our partnership with uVuMobile provides Watchfire Music a digital distribution method that is extremely robust and has allowed us to introduce a first-to-market opportunity for Inspirational music," said Jim Birch, President of Watchfire Music.
Watchfire plans to drive traffic to both stations by promoting them on their Website, www.watchfiremusic.com, and through a series of social networks such as FaceBook, MySpace, ShoutLife and others. Watchfire offers a wide variety of music styles and genres including adult contemporary, children, Christian, classical crossover, gospel, and instrumental with popular artists like Jenny Burton, Peter Link, Jennifer Cunningham, Julia Wade, Bobby Stanton, Shelton Becton and a host of others.
Commenting on this development, Scott Hughes, uVuMobile's President and CEO said, "We are delighted to have Watchfire Music on board. They fill a niche that heretofore has not existed in mobile programming. This agreement further enhances our product mix allowing us to expand into underdeveloped market segments and generate new and diverse revenue streams."
About Watchfire Music
Watchfire Music, LLC was founded in 2006 by three executives from the music, communications and advertising industries, Peter Link, James Birch and Hugh Duncan, each bringing more that 25 years of experience in his respective field of expertise. Watchfire Music is an on-line resource for Inspirational Music to brighten your life and enliven your soul. Watchfire Music is a trans-denominational music company embracing all spiritual ideas while promoting no religious theology. Spanning all cultures, religions and people, Watchfire Music believes that all people have inside of themselves truth, life, love, spirit and soul. With no doctrine to preach and no mission to serve, Watchfire's primary goal is to offer positive value in its music and lyrics. For additional information, please visit www.watchfiremusic.com.
About uVuMobile
uVuMobile recognizes the ever-increasing demand for personalized, interactive entertainment content anytime and anywhere on media-enabled devices by offering a full suite of products that effectively deliver video and audio content to mobile handsets. uVuMobile provides back-end media hosting, application development, mobile marketing, messaging, content aggregation, billing, advertising and other services directed towards the mobile business-to-business market. These services are now available to entertainment brands, carriers, developers, aggregators, distribution partners and other players in the mobile value chain. uVuMobile now offers ad supported and white label mobile video services. For additional information, please visit www.uvumobile.com.
Forward Looking Statement
This press release contains forward-looking statements that involve risks and uncertainties concerning uVuMobile's business, products, and financial results. Actual results may differ materially from the results predicted. More information about potential risk factors that could affect our business, products, financial results, financial position and liquidity are included in uVuMobile's Annual Report on Form 10-K for the year ended December 31, 2007 and in other reports filed by uVuMobile with the SEC subsequent to the filing of such Form 10-K. All documents are available through the SEC's Electronic Data Gathering Analysis and Retrieval system (EDGAR) at www.sec.gov or from uVuMobile's web site at www.uvumobile.com. uVuMobile hereby disclaims any obligation to publicly update the information provided above, including forward-looking statements, to reflect subsequent events or circumstances.
All trademarks and/or registered trademarks are the property of their respective owners.
uVuMobile
Ron Warren, 678-417-2000
Chief Financial Officer
www.uvumobile.com
or
Bill Gaffney, 678-417-2761
VP - Sales and Business Development
bgaffney@uvumobile.com
or
Watchfire Music
James Birch, 310-396-3553
www.watchfiremusic.com
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