Bringing together Canadians' love for Pepsi and MR. SUB's proudly Canadian roots
MISSISSAUGA, June 27, 2012 /CNW/ - Early results are in! Of the first 100,000 Pepsi Ultimate Taste Challenges conducted across the country this summer, more Canadians prefer the taste of Pepsi! In celebration, Pepsi Canada has partnered with MR. SUB, a proud Canadian company with deep roots in Canada since 1968, to share in the excitement. This Canada Day, Pepsi Canada will be giving any Canadian who shows up at any of MR. SUB's 330 participating locations a free can of Pepsi, one per person, while supplies last.
In the spirit of the Pepsi Ultimate Taste Challenge and Canadians' preference for Pepsi*, MR. SUB has also demonstrated a preference for Pepsi by recently switching from serving Coke at their locations to serving Pepsi. For over 40 years, MR. SUB has delivered fresh quality submarine sandwiches in Canada with a focus on providing value for its customers.
"Partnering with MR. SUB, a company with strong Canadian roots, is the perfect way to acknowledge Pepsi fans and wish them a happy Canada Day," says Robb Hadley, Director of Marketing, PepsiCo Beverages Canada.
Pepsi Canada first challenged consumers to take a blind taste test to reveal their cola preference in 1976. The campaign quickly became a success as the company uncovered that more Canadians preferred the taste of Pepsi, even if they identify themselves as regular Coca-Cola purchasers. Nine-million taste challenges later, the 2012 edition is called the Pepsi Ultimate Taste Challenge and boasts world-class innovation with new, cutting edge technology, and regional executions at more than 1,000 events coast-to-coast this summer.
There is no purchase required to receive a free can of Pepsi; one per person, while supplies last. For more information on the MR. SUB Free Can of Pepsi Canada Day promotion and the Pepsi Ultimate Taste Challenge, visit the Pepsi Canada Facebook page (Facebook/PepsiCanada) or the MR.SUB Facebook page (Facebook/MRSUB).
About PepsiCo Beverages Canada
PepsiCo's businesses in Canada are organized into two business units. PepsiCo Foods Canada includes Frito Lay Canada and the Quaker Foods & Snacks business. PepsiCo Beverages Canada includes the Pepsi, Gatorade and Tropicana businesses. Follow PepsiCo Beverages Canada:
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PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses - Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola - make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com
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MR.SUB was born in 1968 in Canada with two friends and a bright idea. The first location opened in Yorkville and quickly became a success, introducing Canadians to the submarine category. This launched the MR.SUB business across Canada, franchising to over 330 locations nationwide today. The MR.SUB Brand is built on quality and freshness and most importantly service. Bread is baked on site everyday, only a selection of quality meats and cheeses are used and customers can customize their sub with a selection of fresh toppings. The passion the franchisees have for the product, their customers and the Brand is second to none. MR.SUB continues to innovate in areas of product development and creating healthier options for consumers. MR.SUB is still 100% Canadian and proud. MR. SUB, an MTY Group Company, was founded in 1968 and is one of Canada's best-known fast food chains with over 330 locations across Canada. For more information on MR.SUB, please contact Rita McParland, Vice President, Marketing, at 905-762-4691 or Rmcparland@mtygroup.com or visit www.mrsub.ca.
*Among cola drinkers tested in a national (excluding Quebec) blind taste test from May 18th to June 24th, 2012
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