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Popeyes® Celebrates Summertime with the Summer of Peach

09:00 EDT Monday, May 28, 2012

ATLANTA (Business Wire) -- Popeyes® Louisiana Kitchen, a division of AFC Enterprises, Inc. (NASDAQ: AFCE), introduces two new products this June—new Cane Sweeeet Peach Iced Tea and Southern Peach Pie, both available through August*—declaring the Summer of Peach at Popeyes.

Popeyes new Cane Sweeeet Peach Iced Tea is a sweet complement to its flavorful Louisiana inspired chicken. It is a blend of black and orange pekoe tea enhanced with peach flavor, reminiscent of eating a fresh peach in summer with notes of peach skin as well as the pulp of the fruit. Like Popeyes Cane Sweeeet Iced Tea, new Peach Iced Tea is brewed fresh daily with Pure Cane Sugar.

Popeyes Cane Sweeeet Peach Iced Tea is the second flavor profile of Popeyes tea line launched in June of 2010 as a core menu item.

“Nothing quenches your thirst after a sun drenched summer day better than a refreshing iced tea,” says Vice President of Marketing Hector Munoz. “This summer at Popeyes we are changing things up a bit with our new Popeyes Cane Sweeeet Peach Iced Tea! After success with our original Cane Sweeeet Iced Tea, it was only natural to introduce a new flavor extension to celebrate the summer and National Tea Month in June.”

The perfect complement to boxed and family meals, single serve portions and one gallon jugs of Cane Sweeeet Peach Iced Tea will be available for purchase at participating locations.

For a real punch of peach, pair Cane Sweeeet Peach Iced Tea with Popeyes new Southern Peach Pie, the sweetest ending to any meal. The pie crust is filled with real, delicious peach pieces enriched with hints of nutmeg and cinnamon then made fresh.

Popeyes Cane Sweeeet Peach Iced Tea and Southern Peach Pie are the perfect reflections of the southern tradition of sweet tea and fruit pie, and who can do that better than a Louisiana native like Popeyes—so come on in for a Summer of Peach! Visit www.Popeyes.com to search for a restaurant near you to take advantage of this incredible limited time offer.

*While supplies last.

About Popeyes® Louisiana Kitchen

Founded in 1972 in New Orleans, Popeyes is a leader in the New Orleans segment of the foodservice industry and is the world's second largest quick-service chicken concept based on the number of units. As of April 15, 2012, Popeyes had 2,044 operating restaurants in the United States, Puerto Rico, Guam, the Cayman Islands and 26 foreign countries. For more information, visit the Popeyes Louisiana Kitchen Web site at www.popeyes.com.

For Popeyes® Louisiana Kitchen
Coltrin & Associates
Jennifer Webb, 212-221-1616
Jennifer_Webb@Coltrin.com




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