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Softchoice Advisor iPad App Earns Silver at International Design Awards

09:00 EDT Wednesday, May 09, 2012

TORONTO, ONTARIO--(Marketwire - May 9, 2012) - Softchoice Corporation (TSX:SO), a North American technology services company, is excited to announce its Softchoice Advisor iPad App earned the silver award in the Multimedia Competition at the International Design Awards. Softchoice launched the cutting-edge digital media platform in 2011 to connect IT professionals with high value content produced by Softchoice's resident technology experts. Presented at a gala event in Los Angeles, the International Design Awards (IDA) celebrates the world's most visionary designers and promotes the appreciation of design worldwide.

"We want to deliver content that reflects the way more and more people prefer to consume their information," said Dan Ioanitescu, Softchoice's Graphic Design Lead. "It's very gratifying to be recognized for our efforts to create a richer, more engaging and more valuable experience for our readers."

Available as a free download at the iTunes App Store, the Softchoice Advisor iPad App offers in-depth editorial and articles optimized for touch-based screens, as well as tools that encourage readers to rate content and share it within their social networks. The app reflects Softchoice's strategy of combining great design with social and 'gravitational' marketing approaches to connect IT professionals with high value information.

Each year the IDA receives submissions from architects and designers from over 65 countries throughout the world. Judging is rigorous, and winners receive publication of their work in the annual International Design Awards Book of Designs, which is promoted to 100,000 design professionals globally.

About Softchoice

As a leading North American provider of technology solutions and services, Softchoice combines the efficiency and reliability of a national IT supplier with the personal touch and technical expertise of a local solutions provider. Softchoice's holistic approach to technology includes solution design, implementation and asset management services, as well as access to one of the most comprehensive and cost-effective technology distribution networks in North America. With more than 1100 employees, Softchoice manages the technology needs of thousands of corporate and public sector organizations across the United States and Canada.

Softchoice stock is listed on the Toronto Stock Exchange (TSX) under the trading symbol "SO." The common shares of Softchoice are not registered under the U.S. Securities Act of 1933 and are not publicly traded in the United States.

FOR FURTHER INFORMATION PLEASE CONTACT:

Softchoice Corporation
Media Contact
Eric Gardiner
Manager of Communications
416.588.9002 Ext. 2358
eric.gardiner@softchoice.com




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