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Aimia Engaged by Standard Chartered Bank to Deliver Loyalty Rewards Services

08:30 EDT Wednesday, March 28, 2012

MONTREAL, QUEBEC--(Marketwire - March 28, 2012) - Aimia (TSX:AIM) today announced it has been engaged by one of the world's leading international banks - Standard Chartered Bank (SCB) to enhance its rewards proposition across markets in Asia, Africa and the Middle East.

Aimia will use its experience in loyalty strategy and managing rewards programs to deliver an improved value proposition to SCB's customers. The services will be underpinned by a data driven approach to enhance SCB's rewards programs. Aimia will implement its leading edge proprietary redemption technology platform and will manage the rewards sourcing and fulfillment process.

"This selection by Standard Chartered demonstrates our commitment to delivering a full suite of loyalty services in major markets around the world. We are pleased to be partnering with Standard Chartered Bank, which occupies a unique space in banking with a footprint extending to some of the world's most dynamic markets" said Liz Graham, President and Chief Executive Officer, US and Asia Pacific, Aimia. "This partnership will further develop Aimia's presence in key growth markets and furthers our position as the recognized leader in loyalty management."

"Standard Chartered Bank is committed to our customers and rewards is a key driver, enabling us to deliver a superior banking experience," said TS Anil, Global Head of Cards, Personal Loans and Deposits at Standard Chartered Bank. "The eventual enhancement of the rewards programme will allow us to maximize value for our customers."

Standard Chartered - leading the way in Asia, Africa and the Middle East

Standard Chartered is a leading international banking group. It has operated for over 150 years in some of the world's most dynamic markets and earns more than 90 per cent of its profits in Asia, Africa and the Middle East. This geographic focus and commitment to developing deep relationships with clients and customers has driven the Bank's growth in recent years. Standard Chartered PLC is listed on the London and Hong Kong stock exchanges as well as the Bombay and National Stock Exchanges in India.

With 1,700 offices in 70 markets, the Group offers exciting and challenging international career opportunities for nearly 87,000 staff. It is committed to building a sustainable business over the long term and is trusted worldwide for upholding high standards of corporate governance, social responsibility, environmental protection and employee diversity. Standard Chartered's heritage and values are expressed in its brand promise, 'Here for good'.

For further information please visit Follow Standard Chartered at and on Twitter @StanChart.

About Aimia

Groupe Aeroplan Inc., doing business as Aimia ("Aimia"), is a global leader in loyalty management. Aimia's unique capabilities include proven expertise in delivering proprietary loyalty services, launching and managing coalition loyalty programs, creating value through loyalty analytics and driving innovation in the emerging digital and mobile spaces. Aimia owns and operates Aeroplan, Canada's premier coalition loyalty program and Nectar, the United Kingdom's largest coalition loyalty program. In addition, Aimia has majority equity positions in Air Miles Middle East and Nectar Italia as well as a minority position in Club Premier, Mexico's leading coalition loyalty program and Cardlytics, a US-based private company operating in merchant-funded transaction-driven marketing for electronic banking.

Aimia is a Canadian public company listed on the Toronto Stock Exchange (TSX:AIM) and has over 3,800 employees in more than 20 countries around the world. For more information about Aimia, please visit

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