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Yongye International Supports the Agricultural Technology Caravan Project Together with China Agriculture University and China Central Television

08:00 EDT Monday, July 18, 2011

BEIJING, July 18, 2011 /PRNewswire-Asia-FirstCall/ -- Yongye International, Inc. (NASDAQ: YONG), a leading agricultural nutrient company in China ("Yongye" or the "Company"), announced today that the Company recently provided exclusive support to the "2011 Yongye Shengmingsu - Technology Caravan, A Thousand People Sending Farming Technology to the Countryside" project (the "Technology Caravan Project"), which is hosted by the China Agriculture University and China Central Television Agricultural Channel, CCTV 7. CCTV 7 is the only national agriculture-focused TV channel in China. Mr. Bingsheng Ke, President of China Agriculture University and Mr. Baosheng Tong, Yongye's Chief Scientist attended the Technology Caravan Project opening ceremony on July 10, 2011.

The Technology Caravan Project aims to bring advanced farming technology to the rural areas in China, while promoting technological applications for farming. In addition to Shengmingsu, the advanced farming technology and applications promoted include crop protection and usage of seeds and pesticide among others.

The project also offers an opportunity for university students to gain real agricultural operation experience. About 500 students from the China Agriculture University have joined the Technology Caravan Project. These students will form 63 separate teams and work together with agricultural technology experts and technical support staff from Yongye branded stores to form a task force comprised of around one thousand people. Through their participation, the Yongye branded stores can provide more value added services to farmers in their villages and develop stronger customer loyalty. The Technology Caravan Project is expected to build over 1,000 demonstration sites and reach 50,000 rural farming families this summer through the promotion of farming technologies in nine major agricultural regions in China.

"It is our great honor to have this exclusive opportunity to support China Agriculture University and CCTV7's initiatives to promote agricultural technology in China's rural areas," Mr. Tong said. "Chinese farmers are yet to be well equipped with modern farming knowhow and technology, which prevents them from obtaining greater crop yields. Yongye's unique branded store network will provide a nationwide platform for the Technology Caravan Project to cover most of China's important agricultural regions and maximize the benefits of this project to local farmers."

About Yongye International

Yongye International is a leading agricultural nutrient company headquartered in Beijing, with its production facilities located in Hohhot, Inner Mongolia, China. Yongye produces and markets two lines of organic nutrient products: a liquid nutrient product which is sprayed on plants and a powder nutrient product which is added to animal feed. Both products are sold under the brand name "Shengmingsu," which means "life essential" in Chinese. The Company's patented technologies and formulas allow it to create products that increase crop yields and improve the health of livestock. The Company sells its products primarily to provincial or regional level distributors, who then channel those products to a carefully selected network of over 26,000 independently owned, Yongye branded stores or directly to rural farmers and government farms in China. For more information, please visit the Company's website at

Safe Harbor Statement

This press release contains certain statements that may include "forward-looking statements." All statements other than statements of historical fact included herein are "forward-looking statements." These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions, involving known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including the risk factors discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on the SEC's website ( All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these risk factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.


Yongye International

CCG Investor Relations

Ms. Kelly Wang

Mr. Crocker Coulson

Finance Director - Capital Markets  

Phone: +1-646-213-1915 (New York)

Phone: +86-10-8231-9608



Ms. Wendy Xuan - Business Associate

Phone: +86-10-8232-8866 x 8827


SOURCE Yongye International, Inc.

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