NEW YORK (Business Wire) -- NYTimes.com today announced the Classic Crossword Widget, an online product that gives users the ability to personalize their Google homepage with The New York Times crossword puzzle. The Classic Crossword Widget will feature a rotating selection from The Times's Classic Crossword Archive of over 1,000 crosswords and will offer enhanced functionality. This new product will make the crossword experience more entertaining for everyone, from the most experienced puzzlers to beginners.
In making the announcement, Vivian Schiller, senior vice president and general manager, NYTimes.com said, "Our puzzles have a huge following. Now our crossword fans can engage with our puzzles right on their Google homepage. It's just another example of our giving our readers what they want, where they want and when they want it."
The Widget includes a puzzle information window containing a summary of puzzle subject and answers, the original puzzle publication date, puzzle editor/credits and advanced user-controlled cell notation with circles. Puzzles will automatically save for completion at a later time, from any computer, when the user logs in to that Google account.
Users of the Classic Crossword Widget will see a new puzzle from the NYTimes.com Archives weekly. The tool, designed and powered by LabPixies, is available now at http://fusion.google.com/ig/add?moduleurl=http://www.nytimes.com/ads/ crosswords/gadget/puzzle.xml or http://www.labpixies.com. (Due to its length, the above URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)
Subscribers to The Times's Premium Crosswords service can continue to play the NYTimes.com Daily Crosswords at www.nytimes.com/crosswords.
NYTimes.com continues to reach a large, educated and affluent audience. It is the most visited newspaper site in the U.S. with an audience of 13 million unique users (February 2007 - Nielsen//NetRatings).
About The New York Times Company
The New York Times Company (NYSE: NYT), a leading media company with 2006 revenues of $3.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
About Google
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.
About LabPixies
LabPixies is a free online directory for web gadgets (widgets) that are available for personalized homepages like Google, Live.com, Netvibes and Pageflakes. LabPixies gadgets range from entertainment gadgets such as games and music to utilities like search tools and calculators. At LabPixies we believe in giving our users the power to personalize their online experience, helping them to enjoy an easier and richer web environment. Find out more about the coolest gadgets on the web at www.labpixies.com.
This press release can be downloaded from www.nytco.com and www.nytco.com/community
The New York Times
Stacy Green, 212-556-7078
greenst@nytimes.com
