EL SEGUNDO, Calif. (Business Wire) -- This Valentine's Day, one of the most recognizable faces in the world, Barbie(R), and the world's leading brand of professional cosmetics, MAC (Make-up Art Cosmetics), unite to unveil Barbie(TM) Loves MAC, a Spring 2007 Colour Collection that fashionistas around the world will fall in love with. Marking the first time ever that Barbie(R) has partnered with an adult prestige cosmetics company, the Barbie(R) Loves MAC Colour Collection hits MAC counters and stores nationwide today. The collection and doll will launch worldwide on March 1. To celebrate the collaboration, Mattel has also designed a Barbie(R) Collector MAC Barbie(R) Doll fusing MAC's downtown, sophisticated style with Barbie(R) doll's glamour and beauty.
Created for the Barbie(R) girl in every woman, the co-branded cosmetics collection is inspired by Barbie(R) doll's constant style and classic beauty. Featuring a Barbie(TM)-inspired color palette of candy pinks, buttercup yellows and girlish greens in pink-on-black packaging, the limited edition Barbie(TM) Loves MAC Colour collection is an explosion of sophisticated style and glamour. Showcasing the detailed creativity of the line, the powder-based products are embossed with the signature Barbie(TM) ponytail silhouette logo. Prices range from $11 to $45 U.S. and items in the collection feature playful names such as Malibu Barbie, Fashion Leader, Loves Pink and Springtime Skipper.
"Many women's first experiences with fashion and beauty were playing with Barbie. Today this fantasy continues with Barbie Loves MAC, a color collection that allows women to rediscover their inner girl," said Richard Dickson, senior vice president of Marketing, Media and Entertainment, Worldwide, Mattel. "Barbie is about aspiration and inspiring girls to explore a world of possibilities, and now today's woman can do that in beauty with the Barbie Loves MAC collection."
"MAC and Barbie have always been at the forefront of style and beauty, and by combining our creative expertise, we have created a collection that is uniquely fresh with inspired colors that are bold, modern and glamorous," said James Gager, senior vice president and creative director, MAC. "Barbie Loves MAC is a beautiful - and fun - palette of makeup that works for women of all ages and all races."
The Barbie(TM) Loves MAC Colour Collection includes the following products (all prices are U.S.):
-- Lipstick: Modern Ms.; Sweet & Single; Style It Up; Real Doll; Rocking Chick (Suggested Retail Price $14)
-- Lipglass: Sweetness; Malibu Barbie; Fashion Pack; Happening Gal (Suggested Retail Price $14)
-- Cremestick Pearl Liner: Honey B.; Plum Royale; Cranapple (Suggested Retail Price $14)
-- Eye Shadow: Mothbrown; Playful; Springtime Skipper; Whistle; Beautyburst; Magic Dust (Suggested Retail Price $13.50)
-- Liquidfast Liner: Point Black; Visionaire; Classic Dream (Suggested Retail Price $16.50)
-- Loud Lash: Noisy Black (Suggested Retail Price $11)
-- Power Blush: Don't Be Shy; Fab (Suggested Retail Price $17.50)
-- Glimmershimmer: Loves Pink; Fashion Leader (Suggested Retail Price $16.50)
-- Beauty Powder: Pearl Sunshine; Pearl Blossom (Suggested Retail Price $20)
-- Nail Lacquer: Steamy; Toast of the Town (Suggested Retail Price $10)
-- Brushes: 182 Brush (Suggested Retail Price $45)
-- Mini-Barbie(R) Loves MAC: A black nylon/wool fabric Mini MAC case with pink stitching detail on the outside and matching pink lining on the inside. A small pink-on-black vinyl medallion on the outside showcases the classic Barbie(TM) ponytail silhouette logo (Suggested Retail Price $15)
MAC Barbie(R) doll
The collectible MAC Barbie(R) doll features a glam, hip look inspired by the colour collection and includes a MAC "cosmetics" train case. Styled by MAC, this fabulous Barbie(R) doll is all dolled up with a sophisticated make-up look and two-toned, blunt-cut hair. Her make-up is reflective of the Barbie(TM) Loves MAC Spring 2007 color collection featuring Barbie(TM) doll's own signature Beauty Powder. Barbie(R) doll's eyes are inspired by Aquadisiac, Carbon and Taupe Eye Shadows with Smolder Eye Kohl and Coal Black Pro Lash Mascara. Cheeks feature the look of Buff Powder Blush. Lips are luscious with colors inspired by Spice Lip Liner and Honeylove Lipstick. Available exclusively at MAC stores worldwide, the doll retails for $35 in the U.S.
Barbie(R) ... in the Style Spotlight
Always a snapshot of what's hot at the moment, Barbie(R) has been shaping styles for nearly five decades. A timeless symbol of fashion, beauty and femininity for girls of all ages, Barbie(R) has partnered with the creme de la creme of the fashion world, with designers Zac Posen, Diane von Furstenberg, Versace and Armani among the more than 50 fashion houses Barbie(R) has joined with. In 2005 Barbie(R) connected with leading names in design to launch the Barbie(TM) Luxe collection. This adult collection of apparel and accessories - co-branded with top designers such as Anna Sui, Judith Leiber and Tarina Tarantino - was quickly coveted by celebrities and fashionistas worldwide. Sold in 150 countries, Barbie(R) is the most popular fashion themed doll worldwide(1), and the No. 1 fashion-themed doll in the U.S.(2) Barbie(R) is everywhere girls are, including toy aisles, online, entertainment, fashion boutiques, and 45 consumer products categories.
MAC (Make-up Art Cosmetics), the leading brand of professional cosmetics, was created in Toronto, Canada in 1985 and is now part of The Estee Lauder Companies, Inc. The company's popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists around the world. MAC is now sold in over 57 countries worldwide.
Mattel, Inc., (NYSE:MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie(R), the most popular fashion doll ever introduced. The Mattel family is comprised of such best-selling brands as Hot Wheels(R), Matchbox(R), American Girl(R), Radica:(R) and Tyco(R) R/C, as well as Fisher-Price(R) brands (www.fisher-price.com), including Little People(R), Rescue Heroes(R), Power Wheels(R) and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than the 30,000 people in 43 countries and sells products in more than 150 nations throughout the world. Mattel's vision is to be the world's premier toy brands - today and tomorrow.
MATTEL, BARBIE and associated trademarks and trade dress are owned by Mattel, Inc. (C) 2007 Mattel, Inc. All Rights Reserved.
(1) Cumulative Year End 2005 data gathered from worldwide sources using similar categories and averaged to US Dollars (exchange rate as of Aug. 1, 2006)
(2) The NPD Group / Consumer Tracking Service; Annual 2006; Fashion Themed Dolls/Figs Category; Properties
Lauren Dougherty, 310-252-461
Julie Leong, 212-965-6336