TORONTO, Nov. 2 /CNW/ - At an exclusive event for the media buying community in Toronto's Distillery District, Alliance Atlantis Communications Inc. announced last night that Liza Fromer will host an upcoming series for the newly branded network SLICE(TM). The popular television personality and former Breakfast Television co-host joins SLICE(TM) to develop a primetime series that will showcase Liza at her best - with humor, style and plenty of attitude. The series, set to debut with the fall 2007 season, is currently in development and will be produced by independent production company, Cineflix.
"It feels fantastic to join SLICE(TM) and to finally share this news with the incredibly loyal viewers who have been wondering about my next move," said Ms. Fromer. "SLICE(TM) will provide a fix of pure entertainment to women like me - and I'm thrilled to be part of a new network that understands what I want to watch on television. I feel extremely fortunate to take my career in television to the next level on SLICE(TM), and am very excited about the ideas and discussions happening around my show. I look forward to sharing more details with viewers as we gear up to launch next fall."
"I can't think of a better way to celebrate the launch of SLICE(TM) than by welcoming Liza to Alliance Atlantis' roster of talented hosts," adds Vanessa Case, Vice President, Content, Alliance Atlantis Communications Inc. "Viewers love her and trust her, and to have her as a face of the network is absolutely perfect. Her personality embodies all the attributes SLICE(TM) viewers will relate to - she's bold, confident and funny; and we have no doubt her primetime series will be a big hit with viewers."
The media event was held to officially unveil SLICE(TM), a newly branded channel that targets viewers with an attitude found nowhere else in the lifestyle television landscape. Life Network, an analog specialty channel, will be re-born as SLICE(TM) in early March 2007. Also announced at the event as a sneak-peek into SLICE's(TM) compelling line-up of programming were: Real Housewives of Orange County, Beauty and the Geek, Project Catwalk, Outlaw In-Laws, UpRooted and The Last 10 Pounds Bootcamp. Further exciting programming announcements will come in the near future.
SLICE(TM) is an Alliance Atlantis Network.
About Alliance Atlantis Communications
Alliance Atlantis offers Canadians 13 well-branded specialty channels boasting targeted, high-quality programming. The Company also co-produces and distributes the hit CSI franchise and indirectly holds a 51% limited partnership interest in Motion Picture Distribution LP, a leading distributor of motion pictures in Canada, with a presence in motion picture distribution in the United Kingdom and Spain. The Company's common shares are listed on the Toronto Stock Exchange - trading symbols AAC.A and AAC.B. The Company's website is www.allianceatlantis.com.
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For further information: Amy Waters, Publicist, Alliance Atlantis Communications Inc., (416) 934-7079, email@example.com; Dagmara Grabowski, Senior Consultant, Strategic Objectives, (416) 366-7735 ext. 251, firstname.lastname@example.org