SAN FRANCISCO (Business Wire) -- Hyperion (Nasdaq:HYSL), the global leader in Business Performance Management software, today announced it has retained Blanc & Otus as its agency of record for product and technology public relations.
Blanc & Otus, the public relations agency for start-up, high-growth and Global 2000 technology companies, will handle external communications for Hyperion, including competitive messaging strategy and media outreach services to further Hyperion's leadership in Business Performance Management.
"Blanc & Otus offered us strong strategic, creative thinking coupled with a 19-year track record for break-through results," said Robert Schettino, Hyperion's vice president of corporate communications. "Their experienced team, led by Senior Vice Presidents Didi D'Errico in San Francisco, and Soon Mee Kim in Atlanta, demonstrated they understand our business, as well as the opportunities and challenges we face in our highly competitive marketplace."
More than 9,000 customers -- including 91 of the Fortune 100 -- rely on Hyperion software to translate strategies into plans, monitor execution and provide insight to improve financial and operational performance. Hyperion combines the most complete set of interoperable applications with the leading Business Intelligence platform to support and create Business Performance Management solutions. A network of more than 600 partners provides the company's innovative and specialized solutions and services.
"Hyperion is a long-standing trusted partner to chief financial officers around the world," said Greg Spector, president and CEO of Blanc & Otus. "Our mission is to build that same level of trust and value among chief information officers and extend the benefits of Business Performance Management across the enterprise, and deep into the lines of business. We're honored to be part of the team."
About Blanc & Otus
Blanc & Otus Public Relations works with technology companies to achieve their immediate and long term business objectives by helping change buying behavior and reshape opinion in fiercely competitive markets.
Our services are designed for corporate decision makers who insist their company stand apart from the competition, need to build or transform their brand, or establish their company and executives as market leaders.
We combine our passion for innovation, strategic thinking, and market insight and research to make it possible for our clients to clearly define and communicate who they are, what they do and why they are different. Blanc & Otus has a 19-year track record for generating superior, on-strategy results for its clients. Blanc & Otus (www.blancandotus.com), a Hill & Knowlton company, has offices in San Francisco, Boston, Atlanta, Austin, and London.
Blanc & Otus
Lori Riedy, 415-856-5140
lriedy@blancandotus.com
