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Survey Reveals Majority of Women Rarely Discuss Breast Cancer Risk And Early Detection Activities

17:35 EDT Tuesday, May 06, 2003

BATTLE CREEK, Mich., May 6 /PRNewswire-FirstCall/ -- More than six in ten women never or infrequently talk with other women about breast health and the risk of breast cancer, according to a new national survey released by Wheatables crackers and the Susan G. Komen Breast Cancer Foundation. Although one in every eight women will develop breast cancer in her lifetime, eight of ten survey respondents said they never or rarely were encouraged by a family member or friend to conduct potentially life-saving breast health activities.

The national opinion research firm Fairbanks, Maslin, Maullin & Associates conducted the survey of 900 randomly selected women in the United States between the ages of 20 to 65. Ironically, nearly half of those surveyed reported having had a close, personal experience with the disease.

"The results are startling," said Susan Braun, Komen Foundation president and CEO. "While women reported never or rarely having these potentially life- saving conversations, nearly all said it was important to do so. This survey showed that women who say they talk more about breast health with other women are more likely to report performing monthly breast self-exams and having both regular clinical breast exams from health professionals and mammograms."

In response to the survey, Wheatables crackers and the Komen Foundation are kicking off a campaign this Mother's Day, "Talk About Breast Cancer -- It's a Conversation Worth Having," to help encourage regular conversations among women about breast health activities and to raise funds in support of the cause.

"Approximately 73 percent of mothers surveyed admitted they don't even talk to their daughters or granddaughters about breast cancer and breast health, even though they report feeling the most comfortable discussing it with immediate family members," said Jenny Enochson, Kellogg communications director. "In light of these findings, we want to help get those conversations started."

Wheatables crackers were created in 1988 as an alternative to fried snacks. The baked, lightly sweet and crunchy crackers are made with whole grain and are available in four flavors: Original, Original Reduced Fat, Honey Wheat and Seven Grain. For more information, visit the Wheatables Web site at www.wheatables.com .

With 2002 sales of $8.3 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading manufacturer of convenience foods such as cereal bars, frozen waffles, toaster pastries, cookies and crackers. The company also produces natural and vegetarian foods. Founded in 1906 and dedicated to providing nutritious and tasty foods, Kellogg has manufacturing facilities in 19 countries and sells its products in more than 180 countries. Kellogg brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Nutri-Grain, Cheez-It, Morning Star Farms, and Kashi. For more information, visit Kellogg's Web site at www.kelloggs.com .

The Susan G. Komen Breast Cancer Foundation is an international organization with a network of 75,000 volunteers working through local affiliates and events like the Komen RACE FOR THE CURE to eradicate breast cancer as a life-threatening disease. Since 1982, the Komen Foundation with its Affiliate Network has raised nearly $600 million for the fight against breast cancer and is the nation's largest private provider of funds for breast cancer research and community outreach programs. For more information, visit the Komen Foundation's Web site at www.komen.org or call its toll-free Breast Care Helpline at 1.800.I'M AWARE (1.800.462.9273).

Editor/Producer Note:

If you would like a copy of the 47-page report of findings, please contact Dotty Diemer at (310) 552-6922, or ddiemer@rogersassoc.com. (Charts, tables and an executive summary are also available.)

SOURCE Kellogg Company

CONTACT: Jenny Enochson of Kellogg Company, +1-269-961-3799; or Dotty Diemer of Rogers & Associates, +1-310-552-6922, for Kellogg Company




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