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Perfectly Natural Solutions(tm) Rechargeable Alkaline Battery Line Manufactured by Pure Energy for Sure-Gro Receives Green Innovation Silver Award at Las Vegas National Hardware Show

08:35 EDT Tuesday, May 20, 2008

FSC / Press Release

Perfectly Natural Solutions(tm) Rechargeable Alkaline Battery Line Manufactured by Pure Energy for Sure-Gro Receives Green Innovation Silver Award at Las Vegas National Hardware Show

Toronto, Ontario CANADA, May 20, 2008 /FSC/ - Pure Energy Visions Corporation (PEV - TSX Venture, XYQ - FWB), ("Pure Energy") announced today that its Canadian distributor Sure-Gro Inc. (Sure-Gro) was presented with the "Green Innovation" Silver award for the Perfectly Natural Solutions(tm) battery and lawn and garden products at the 63rd annual National Hardware Show held in Las Vegas this past May 6-8. Sure-Gro is Pure Energy's licensee for the use of the Perfectly Natural Solutions(tm) brand.

The 2008 National Hardware Show featured over 3,500 exhibitors from around the world. The first-ever Innovative Green Awards were presented by an esteemed panel of home channel retailers and industry experts. Retailers were asked to judge the best "green, eco-friendly products" that address current environmental concerns.

"We are extremely pleased with this award," said Bob Falconi, Sure-Gro Executive Vice President Sales & Marketing. He noted that customer feedback at the show was excellent, adding, "Our retail partners and consumers across North America are embracing environmentally friendly products. The consumer products landscape is changing rapidly as attitudes shift towards more eco-friendly products."

Pure Energy's advanced formula AA and AAA size Rechargeable Alkaline batteries are made in Canada and are the only rechargeable batteries that can be used in any application that uses throw-away alkaline batteries. They can be recharged hundreds of times leading to cost savings for consumers and less greenhouse gas emissions and waste entering landfill compared to throw-away alkaline batteries. Pure Energy's Rechargeable Alkaline batteries do not contain heavy metals such as cadmium or mercury and offer several performance and cost advantages over other rechargeable batteries including an industry leading 7 year shelf life - 40 times longer than regular rechargeable NiMH batteries.

About Pure Energy Visions Corporation:

Pure Energy is an international consumer and commercial products company focusing on cost effective, environmentally responsible products. The Corporation is a leading supplier of rechargeable battery products sold under private label and under the Pure Energy(tm) and Perfectly Natural Solutions(tm) brands. Through a growing network of strategic partners and distributors, products are sold in over 12 countries by leading retailers and Original Equipment Manufacturers (OEM's).

This news release may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of our interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulators. We do not undertake any duty to update any forward-looking statements.

The TSX Venture Exchange has neither approved nor disapproved of the contents of this press release, and does not accept responsibility for the adequacy nor accuracy of this information.

The websites of the Corporation are http://www.pureenergybattery.com & www.perfectlynatural.com

Contact:

Pure Energy Visions Corporation:

Contact:
Paul W. Simmonds
President and CEO
(905) 764-9457 ext. 249
pwsimmonds@pevi.ca

Source: Pure Energy Visions Corporation (PEV-TSXV) (XYQ-FWB)
Maximum News Dissemination by Filing Services Canada Inc.
Ph: (403) 717-3898 Fx: (403) 717-3896 www.usetdas.com




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