CHICAGO, Dec. 13 /PRNewswire-FirstCall/ -- SSA Global(TM) (Nasdaq: SSAG), a leading provider of extended enterprise solutions and services, today announced that HSBC Mexico has won the 2005 Gartner CRM Excellence Award based on its comprehensive customer relationship management (CRM) strategy. HSBC Mexico leverages SSA CRM, powered by Epiphany, to deliver on its vision to become the number one financial services group from the customers' perspective.
(Logo: http://www.newscom.com/cgi-bin/prnh/20051213/CGTU005LOGO )
HSBC Mexico currently utilizes SSA CRM to deliver targeted marketing offers via e-mail and direct mail channels, and to drive intelligent interactions in their call center, automatic teller machine (ATM) networks and bank branches with a 33% offer acceptance rate. They recently completed an initial rollout to 750 ATMs. HSBC Mexico attributes over 63% of their new credit card accounts and 71% of their personal loan sales to their SSA CRM Implementation.
"To achieve our vision, of being Mexico's leading financial services company in the eyes of our customers, HSBC Mexico needed to create a corporate culture focused on customer needs, employ and develop the best people, and find and implement the best solutions on the market," stated Gustavo Martinez, CRM director, HSBC Mexico. "SSA Global provides the CRM solutions and support we need to realize our vision. SSA CRM is playing a critical role in helping us instill customer loyalty and increase our market share."
SSA CRM enables HSBC Mexico to send event-driven communications across outbound and inbound touch points. For example, when completing a service request, SSA CRM enables HSBC Mexico to combine customer history and preferences with real-time analysis, taking into account a variety of variables including likelihood of acceptance, customer value, and the bank's business strategies. Therefore, HSBC Mexico can offer the most relevant message for the customer.
"SSA Global helps businesses worldwide meet the demands of their customers," said Graeme Cooksley, executive vice president, SSA Global. "SSA CRM is helping HSBC Mexico realize their vision to be number one. We believe this well-deserved recognition is confirmation that HSBC has the strategy and solutions to achieve highest levels of customer satisfaction."
The HSBC Mexico is the sixth customer using an Epiphany solution that has won the Gartner CRM Excellence Award and the first that won the award for the second time; HSBC Mexico also won the award in 2002. Past winners include Bankinter (Spain) and KLM Royal Dutch Airlines (The Netherlands). Epiphany was acquired by SSA Global in September.
A review team of Gartner analysts selected the CRM Excellence Award finalists based on extensive applications outlining the finalists' CRM initiatives. The winner of the award was chosen by attendees of the CRM Summit, November 2, in San Diego. For more information about the Gartner CRM Excellence Awards please visit http://www.gartner.com/us/crmexcellence .
To find out more about SSA CRM, powered by Epiphany, visit http://www.ssaglobal.com/solutions/crm .
About SSA Global
SSA Global(TM) (Nasdaq: SSAG) is a leading provider of extended ERP solutions for manufacturing, distribution, retail, services and public organizations worldwide. In addition to core ERP applications, SSA Global offers a full range of integrated extension solutions including corporate performance management, customer relationship management, product lifecycle management, supply chain management and supplier relationship management. Headquartered in Chicago, SSA Global has 63 locations worldwide and its product offerings are used by approximately 13,000 active customers in over 90 countries. For additional information, visit the SSA Global web site at http://www.ssaglobal.com .
SSA Global(TM) is the corporate brand for product lines and subsidiaries of SSA Global Technologies, Inc. SSA Global, SSA Global Technologies and SSA GT are trademarks of SSA Global Technologies, Inc. Other products mentioned in this document are registered, trademarked or service marked by their respective owners.
Forward-Looking Statements
These materials may contain "forward-looking statements." Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or imply future results, performance or achievements, and may contain the words "believe," "anticipate," "expect," "estimate," "intend," "project," "plan," "will be," "will likely continue," " will likely result," or words or phrases with similar meaning. All of these forward-looking statements are based on estimates and assumptions made by our management that, although we believe to be reasonable, are inherently uncertain. Forward- looking statements involve risks and uncertainties, including, but not limited to, economic, competitive, governmental and technological factors outside of our control, that may cause our business, strategy or actual results to differ materially from the forward-looking statements. We operate in a changing environment in which new risks can emerge from time to time. It is not possible for management to predict all of these risks, nor can it assess the extent to which any factor, or a combination of factors, may cause our business, strategy or actual results to differ materially from those contained in forward-looking statements. Factors you should consider that could cause these differences include, among other things:
-- General economic and business conditions, including exchange rate
fluctuations in the United States and abroad;
-- Our ability to identify acquisition opportunities and effectively and
cost-efficiently integrate acquisitions;
-- Our ability to maintain effective internal control over financial
reporting;
-- Our ability to attract and retain personnel, including key personnel;
-- Our success in developing and introducing new services and products;
-- Competition in the software industry, as it relates to both our
existing and potential new customers.
SOURCE SSA Global
CONTACT: Press, Maria Diecidue of SSA Global, +1-312-258-6000, maria.diecidue@ssaglobal.com , or Scott Goldberg of Edelman, +1-312-297-7414, scott.goldberg@edelman.com ; or Investors, Dawn Drella of SSA Global, +1-312-474-7694, dawn.drella@ssaglobal.com
© PR Newswire
Only GlobeinvestorGOLD combines the strength of powerful investing tools with the insight of The Globe and Mail.
Discover a wealth of investment information and and exclusive features.
