LAS VEGAS, Oct. 13 /PRNewswire/ -- Bowdabra(R), a craft sensation that makes the difficult task of making bows simple, has surpassed 500,000 units sold since 1996. The increase in sales is due to expanded markets in Europe and Australia and the debut of Bowdabra bow-wire. Bowdabra has become a top-ten selling item on Germany's QVC, Bowdabra is now featured in Spotlight, Australia's largest craft chain and is a domestic favorite in retail stores including Michaels Arts & Crafts Stores and A.C. Moore Craft Stores.
(Photo: http://www.newscom.com/cgi-bin/prnh/20041013/LAW110)
Creator of Bowdabra, Sandy Sandler, is thrilled about the increased sales, "As a businesswoman and a creatively challenged crafter, I am proud that I have made a quality product that is both affordable and easy to use. Anyone can create virtually any designer bow with Bowdabra. I receive hundreds of e-mails from people around the world thanking me for Bowdabra. It's truly amazing!" says Sandler.
Besides being the easiest, most versatile bow-maker in the world, Bowdabra can be used for numerous crafting projects including wedding and holiday decorations, bridal accessories, swags, hair bows, corsages, place settings and more. The magic of Bowdabra is that crafting experience is not necessary to be creative. Everyone from children and teachers to floral designers and home decorators find many ways to use Bowdabra. Each Bowdabra comes assembled with a 30-minute bow making and crafting video, Bowdabra wand, Bowdabra bow-wire, and a step-by-step designer techniques instruction book.
The world has grown to love the unique Bowdabra bow-wire that is now sold separately from the Bowdabra kit. The Bowdabra bow-wire makes tying bows a breeze; it securely ties bows and crafts while remaining flexible for easy crafting. The gold Bowdabra bow-wire can be found everywhere Bowdabra is sold.
Since its launch seven years ago, Bowdabra has become a popular product on the cable-shopping channels worldwide. On German QVC it reigns as a top selling craft product. Bowdabra can also be found in retail stores from Australia to Europe. In the USA, Bowdabra is sold at numerous craft and floral stores including A.C. Moore and Michaels Arts & Crafts Stores where a virtual demonstration of Bowdabra can be found at www.michaels.com/bowdabra.
Las Vegas resident Sandy Sandler, former owner of an international gift business, Corporate Gifts International (CGI), realized when she taught classes to other industry experts they could not craft professional looking bows. In her own company, Sandler found her employees had difficulty tying bows quickly and then making them look professional. With her frustration, Sandler used her international trade and product development knowledge to design Bowdabra.
Bowdabra is available nationwide at popular craft outlets and floral wholesalers. Visit www.bowdabra.com for more information.
SOURCE Bowdabra
CONTACT: Shannon D. Bentham, Shannon@preferredpublicrelations.com, or Michele Tell, both of Preferred Public Relations & Marketing, +1-702-254-5704, or fax +1-702-242-1205, for Bowdabra
© PR Newswire
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