NEW YORK (Business Wire) -- ALM, a leading media company serving legal and business professionals, today introduced its new Total Opportunity Program (TOP), providing advertisers with flexible, integrated marketing packages across all of ALM's legal print, online, research and event properties. TOP simplifies business-to-business communication to the $200 billion U.S. legal services industry, helping marketers customize and combine advertising, sponsorship and in-person opportunities, while maximizing available discounts.
The U.S. legal services market, including 35,000 law firms and 325,000 solo practitioners, employs 1.2 million professionals, managers and support staff. With revenues growing twice as fast as the GNP, law firms now spend $70 billion annually on payroll, $2 billion annually on technology and account for 10% of all new commercial office space leasing activity.
ALM-branded products and services include The American Lawyer(R) magazine, The National Law Journal(R) and other award-winning daily and weekly legal newspapers, the Law.com(R) Web network and events such as the LegalTech(R) conference series. Complete information on all ALM products and services is available at www.alm.com.
"Marketers are increasingly seeking media partnerships that increase the reach and efficiency of their investment through multi-tiered, coordinated programs," said Kevin Vermeulen, vice president, group publisher at ALM. "ALM's Total Opportunity Program delivers the ability to target national legal communities, selected geographies, specific legal practice areas or other segments, and to combine traditional and online channels, with event marketing, sponsorships and custom publishing, all through one company."
TOP, for example, enabled one law firm targeting potential intellectual property clients to combine print advertising in ALM's Corporate Counsel(R) and IP Law & Business(R) magazines, sponsorship of IP-related events, online white papers and advertorials on ALM's Law.com, and targeted online banner advertising. A program for a major business software manufacturer integrates print ads in The American Lawyer and Law Firm Inc. (R), custom events including speakers from client's organization, online banners on Law.com and the Law.com newswire, advertorials in IP Practice Center e-mail updates and access to ALM Research Online market data.
ALM products are utilized by more than 50% of the nation's practicing lawyers in law firms and in-house corporate legal departments. In total, ALM national and regional publications, events, books, newsletters and reference works reach more than 1 million estimated legal and business professionals annually, while almost 400,000 unique visitors use ALM's electronic news and information resources each month.
For additional information on opportunities available through TOP, please contact Jill Windwer at (212) 313-9009 or email windwer@alm.com.
Headquartered in New York City, ALM is a leading integrated media company, focused on the legal and business communities. ALM currently owns and publishes 39 national and regional magazines and newspapers, including The American Lawyer(R), Corporate Counsel(R), The National Law Journal(R) and Real Estate Forum(R). ALM's Law.com(R) is the Web's leading legal news and information network, while ALM's GlobeSt.com is the Web's leading information source for commercial real estate professionals. Other ALM businesses include book and newsletter publishing, court verdict and settlement reporting, production of professional trade shows, conferences and educational seminars, market research and content distribution. ALM was formed by U.S. Equity Partners, L.P., a private equity fund sponsored by Wasserstein & Co., LP. More information on ALM's businesses and services is available on the Web at www.alm.com.
Peters & Feldman for ALM
Lee Feldman, 802-366-9001
lfeldman@amlaw.com
© Business Wire
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