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Nexense, Timex Team Up To Develop Applications Based on New Sensor Technology

Tuesday, August 02, 2005

SADDLE BROOK, N.J., and MIDDLEBURY, Conn., Aug. 2 /PRNewswire/ -- Nexense, a world-leading sensing technology firm, and Timex Corp., one of the world's largest and best known watch companies, announce the formation of a strategic relationship. The two organizations will collaborate in developing innovative applications based on Nexense technology.

"Throughout our 150-year history, Timex has advanced the state-of-the-art of timekeeping in the areas of technology, design and function," said Louis Galie, Senior Vice President, Research & Development of Timex. "Nexense's ground-breaking technology enables us to continue to be a category leader by improving our products, making them more innovative and useful."

Nexense, founded in 1990, has created a generic sensing technology platform that revolutionizes the performance of current state-of-the-art sensor technologies. Nexense sensors are highly versatile and adaptable for applications in industries such as healthcare, medical, automotive, aerospace, communications, and security. The flexible nature of its technology platform enables faster time-to-market and lower development costs. Nexense's technology was developed in-house with multiple patents -- issued and pending -- covering both the core technology as well as more than 100 unique applications.

"Timex is a company that embraces the best and most beneficial new technologies," said Arik Ariav, CEO of Nexense. "We are excited to work with an organization that so completely understands the benefits that Nexense sensor technology can bring to its products and will help us bring our technology to the marketplace."

About Nexense

Established as a result of a scientific discovery that revolutionizes the performance of sensor technology, Nexense partners with market-leading organizations to create unimaginable, industry-changing applications. Nexense's patented technology is generic, adaptable and capable of measuring any physical phenomena with near-molecular precision. Nexense is a private company, partially held by GE Healthcare, with business operations in the United States and its R&D facility in Israel. For more information, visit http://www.nexense.com.

About Timex Corp.

Timex offers the most complete selection of watches with the broadest distribution in the industry. With more than 500 styles among its Fashion, Sports, Outdoor and Youth lines, Timex has the right watch for everybody and every lifestyle. Timex Corporation, headquartered in Middlebury, Connecticut, is the largest selling watch brand in America. For more information, visit http://www.timex.com.

    Contact:
     Steven Webster
     Birnbach Communications Inc.
     617.512.8635
     swebster@birnbachcom.com

     Jay Chalnick
     Nexense, Inc.
     201.518.5638
     jay@nexense.com

     Jim Katz
     Timex Corporation
     203.346.5758
     jkatz@timex.com

SOURCE Nexense

CONTACT: Steven Webster of Birnbach Communications Inc., +1-617-512-8635, swebster@birnbachcom.com; or Jay Chalnick of Nexense, Inc., +1-201-518-5638, jay@nexense.com; or Jim Katz of Timex Corporation, +1-203-346-5758, jkatz@timex.com

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