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Monday, November 15, 2004

NEW YORK, Nov. 15 /PRNewswire/ -- Famed jewelry designer, Aaron Basha, known for his 18K gold and enamel "Baby Shoes", has created a one-of-a-kind snowflake design to raise funds for and commemorate the UNICEF Snowflake. The UNICEF Snowflake, the holiday icon which graces the corner of Fifth Avenue and 57th Street in Manhattan, will be lit in a special outdoor lighting ceremony on November 18th. Aaron Basha is proud to sponsor the live broadcast of the UNICEF Snowflake Lighting Ceremony on CBS 2.

(Photo: http://www.newscom.com/cgi-bin/prnh/20041115/NYM203 )

Special guests will be seen wearing the Aaron Basha Snowflake designs, which are now available online at http://www.aaronbasha.com, at the live broadcast on November 18 in New York. Aaron Basha created two different pieces, a distinctive pendant and a lapel pin, to help raise awareness and funds for UNICEF. A percentage of the proceeds from both items will benefit UNICEF's work in over 158 countries and territories worldwide to provide children with lifesaving medicine, better nutrition, clean water and sanitation, quality basic education and emergency relief.

Most famous for its sought-after 'Baby Shoes,' Aaron Basha will offer both the pendant and lapel pin at a significantly lower price than its regular collections in order to make the items affordable to a wider audience and raise more funds for UNICEF. Each piece will sell for $250, and Aaron Basha will donate $20 for each item sold to the U.S. Fund for UNICEF (minimum guaranteed donation of $7500). The UNICEF Snowflake jewels will be sold at the Aaron Basha boutique on 680 Madison Avenue in Manhattan and in retail stores nationwide that sell Aaron Basha products such as Saks Fifth Avenue and Neiman Marcus. The Basha UNICEF Snowflake promotion ends March 31, 2005.

"We are honored that Aaron Basha has chosen to support UNICEF with its first initiative to benefit a cause," said Charles J. Lyons, president of The U.S. Fund for UNICEF. "These pieces, which symbolize the UNICEF Snowflake, will not only raise much need funds, but will also help spread the UNICEF message of hope, peace, and compassion for vulnerable children around the world."

Basha credits the company's popularity to the emotional appeal of the designs -- representing love, family, childhood and joy. The company continues to grow throughout the U.S. and world markets, and Basha is committed to giving back to those less fortunate. "Our business is about the love of family and children, says Aaron Basha. "We are thrilled to partner with an organization that contributes amazing miracles to families all over the world. It is our desire for the UNICEF Snowflake pendants to bring joy to those to wear them as well as to the children who will be impacted by the contribution to UNICEF."

In November, 2002, the Snowflake that hangs on 57th Street and Fifth Avenue in New York City was renamed the UNICEF Snowflake -- to brighten the world for children. Each year, the lighting of the sparkling UNICEF Snowflake marks the beginning of the holiday season. Aaron Basha is a sponsor of the UNICEF Snowflake lighting ceremony broadcast.

ABOUT UNICEF

Founded in 1946, UNICEF helps save, protect and improve the lives of children around the world through immunization, education, health care, nutrition, clean water and sanitation. UNICEF is non-partisan and its cooperation is free of discrimination. In everything it does, the most disadvantaged children and the countries in greatest need have priority. For more information, please visit http://www.unicefusa.org or call 1-800-4UNICEF.

ABOUT AARON BASHA

The Aaron Basha boutique at 680 Madison Avenue-New York City (between 61st and 62nd street), shines brightly amid the constellation of brands on the famous street. Synonymous with cutting edge designs for the very exclusive client which include quality and fashion, Aaron Basha has been creating playful whimsical enamel jewels as well as one of kind platinum and diamond pieces for every occasion. For information, please visit us at http://www.aaronbasha.com or call 212.935.1960.

SOURCE U.S. Fund for UNICEF

CONTACT: Shaye Strager, +1-917-952-5677, SS@tbgteam.com, for U.S. Fund for UNICEF; Laura Contreras of U.S. Fund for UNICEF, +1-212-880-9166, lcontreras@unicefusa.org

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