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SHS-KC Honors Top Super Bowl Spots at Third Annual LAMBardi Awards

Sunday, February 01, 2004

KANSAS CITY, Feb. 1 /PRNewswire/ -- Despite sub-freezing temperatures and a snow/ice storm that blanketed the region with a slushy, frozen mess, the Kansas City office of Sullivan Higdon & Sink (SHS), an advertising, marketing and public relations agency, still managed to come together on the ad world's biggest night to hold the 2004 LAMBardi Awards. The LAMBardi's, now in its third year, honor the top Super Bowl spots that do the best job of standing apart from the flock of its competition.

    And the winners of this year's LAMBardi's are:

    -- The Seabiscuit Award goes to Budweiser's "Donkey" spot for the best use
       of an equine or equine-like animal.

    -- The Lassie Award went to the first spot of the night, Bud Light's
       "Fergus", for best use of a dog.

    -- The My Big, Fat, Obnoxious Commercial Award goes to Bud Light's "Rocket
       Sled" for the best attempt to be overtly outrageous or gross.

-- The I-Missed-It-'Cause-I-Was-Outside-Smoking-And-Drinking Award goes to

the Truth campaign for its "Shards of Glass" anti-smoking spot.

    -- The Sunglasses Award for best use of a celebrity went to the NFL
       Network's "Tomorrow" spot.

-- The Apple's-1984-Was-Still-More-Cinematic-Than-That Award goes to Van

Helsing for best movie trailer during the game.

    -- And our choice for what spot will top USA Today's rankings of the
       spots: Budweiser's "Donkey", with Chevrolet's "Holy S***" spot a close
       runner up.

    -- Yet again, the advertising during the Super Bowl failed to generate a
       breakthrough spot that was so out of the ordinary it stood apart from
       the flock.  So, for 2004, the LAMBardi Trophy goes unawarded.

"It wasn't a blockbuster year. There were several very likable spots that drew laughs. But we didn't see a breakthrough idea that really stood out from the competition. For that reason, our LAMBardi Trophy will go unawarded for 2004," said John January, creative director for SHS.

ABOUT SULLIVAN HIGDON & SINK

Founded in 1971, the agency serves more than 20 clients, including Cessna Aircraft Company, Rockwell Collins, BBA, B/E Aerospace, ERC, Captain D's, UMB Financial Corporation and Krispy Kreme Doughnuts. With 2002 capitalized billings of more than $84 million, SHS has a total of 90 employees, with offices in Washington, D.C., Wichita, Kan., and Kansas City, Mo. The Kansas City office handles largely national and regional consumer accounts. The Wichita office serves primarily business-to-business clients and has been named Agency of the Year by both the Business Marketing Association and Professional Pilot magazine.. For more information about SHS, visit its Web site at www.wehatesheep.com.

SOURCE Sullivan Higdon & Sink

CONTACT: Neil Getzlow of Sullivan Higdon & Sink, +1-816-474-1333 or +1-816-590-1483, neil.getzlow@shscom.com

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