News from CNW Group
Home Depot Canada To Sell - and Use - Perfectly Natural(TM), Environmentally Friendly Lawn and Garden Products From Ceres
Tuesday, February 17, 2004
Perfectly Natural is a High-Performance and Safe Alternative to Chemical and
Organic Products
Made of Food- and Feed-Grade Ingredients, Perfectly Natural Lets You Have Your
Lush Lawn - and Eat Off It Too VAUDREUIL, Quebec, Feb. 17 /CNW/ -- CERES Environmental Solutions
announced today that Home Depot stores throughout Canada will begin to carry Perfectly Natural(TM), the first line of environmentally friendly lawn and garden care products as well as utilize them on selected properties. Made entirely of food- and feed-grade ingredients, Perfectly Natural fertilizers and related products create lush lawns and gardens without the environmental and health risks of chemical-based and organic products.
"We are so proud of this relationship with Home Depot Canada, a company that is putting its commitment to the environment into practice," said Gary McCone, CEO of CERES Environmental Solutions, Perfectly Natural's manufacturer and distributor. "With Perfectly Natural, Home Depot can maintain the highest quality lawn and garden care around their stores, while providing customers with an all-natural alternative to chemical and organic products."
The agreement to carry and use Perfectly Natural builds on Home Depot's record of environmental sensitivity, which can be seen in initiatives such as its wood-purchasing policy, designed to help protect forests.
Perfectly Natural creates vibrant, healthy lawns and gardens using clean ingredients that nurture the garden's soil, creating an environment in which weeds simply cannot thrive. In addition, children and pets can safely play on lawns treated with Perfectly Natural immediately after its application, and gardeners do not have to wear protective gloves or be concerned about runoff into sources of drinking water.
"With Perfectly Natural's environmentally friendly formula, customers can get spectacular results safely, without the trade-offs that come with chemical and organic products," said McCone. "With Perfectly Natural, a new alternative technology, you can have a lush lawn -- and eat off it too."
The Perfectly Natural line consists of fertilizers, weed-control products and soil conditioners. Made of the same ingredients that can be found in baby biscuits, carbonated soda and shampoos, Perfectly Natural treats the soil to cultivate and support a vigorous lawn.
Perfectly Natural balances the pH and regenerates the soil so it can support healthy lawn growth. Using micronutrients, the growth of preferential soil bacteria is promoted, allowing plants' growth cycles to process nitrogen as needed and giving grass a lush, dark-green appearance.
"Perfectly Natural is the next generation in lawn care," said Susan Jamieson, president of worldwide sales at CERES. "There is simply no need to choose between a healthy garden and a healthy environment."
The Perfectly Natural products now sold in Home Depot Canada are: -- Perfectly Natural Refresh Lawn Fertilizer 12-0-4 -- Perfectly Natural All-Season Lawn Fertilizer 9-1-4 -- Perfectly Natural Garden Fertilizer 3-3-6 -- Perfectly Natural Lawn-in-a-Bucket About CERES Environmental Solutions, Inc. CERES Environmental Solutions is devoted to restoring the environment, one
yard at a time(TM). The company develops, manufactures, distributes and markets environmentally friendly lawn- and garden-care products under the brand names Perfectly Natural(TM) and Rootein(TM) to retailers and lawn-care professionals in Canada and the U.S. The company is based in Vaudreuil, Quebec. The Web site can be found at www.perfectlynatural.ca.
/Web site: http://www.perfectlynatural.ca /
/For further information: Liza Cichowski of Fenton Communications, 212-584-5000, or lcichowski(at)fenton.com, for CERES/
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