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Appointments Notices

Luce Veilleux, Senior Vice-President, Credit Cards and Electronic Financial Services, International Banking

Wednesday, June 13, 2007

Luce Veilleux
From The Globe and Mail

Scotiabank is pleased to announce the appointment of Luce Veilleux to the position of Senior Vice-President, Credit Cards and Electronic Financial Services, International Banking. In her new position, Ms. Veilleux will be responsible for managing the Bank’s international Credit Card and Electronic Financial Services business lines in more than 26 countries outside of Canada.

Ms. Veilleux joined Scotiabank in 2004 as Managing Director, Credit Cards and Electronic Financial Services. Prior to joining Scotiabank, Ms. Veilleux was Chief Marketing Officer for Aeroplan and Vice-President, Marketing, Retail and Commercial Banking for another Canadian bank. Ms. Veilleux brings more than 18 years of industry experience to Scotiabank in credit cards, financial services, loyalty management and direct and database marketing.

Ms. Veilleux holds an MBA from the University of Western Ontario and a BComm from McGill University. Ms. Veilleux is a member of the Advancement of Women Steering Committee and the International Leadership Taskforce for Scotiabank.

Scotiabank is one of North America's premier financial institutions and Canada's most international bank. With more than 58,000 employees, Scotiabank Group and its affiliates serve approximately 12 million customers in some 50 countries around the world. Scotiabank offers a diverse range of products and services including personal, commercial, corporate and investment banking. With $412 billion in assets (as at May 28, 2007), Scotiabank trades on the Toronto (BNS) and New York Exchanges (BNS).

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