Andrew Allentuck

Friday, December 15, 2000

Inside Home Depot: How One Company Revolutionized an Industry Through the Relentless Pursuit of Growth
By Chris Roush
McGraw-Hill, 266 pages

Prizewinning business reporter Chris Roush explains how Home Depot, the big box retailer that supports a major growth stock, became a US$20 billion retail giant by practicing old fashioned values of customer service, having vast stocks of merchandise, and attractive prices. But there is more. Home Depot is a ruthless competitor in the way it pushes employees to do their best and then some. It is sensitive to community interests, supports charities and civic events, and uses its friendly neighbour image to grow into other hardware stores' territories. Through scholarly research, financial analysis and interviews, Mr. Roush explains to Home Depot customers, suppliers, staff and investors how the firm grew into the colossus that it is. It's a fascinating read that's hard to put down.